Successful Science Communication: Telling It Like It IsDavid J. Bennett, Richard C. Jennings Cambridge University Press, 29. ruj 2011. In the 25 years since the 'Bodmer Report' kick-started the public understanding of science movement, there has been something of a revolution in science communication. However, despite the ever-growing demands of the public, policy-makers and the media, many scientists still find it difficult to successfully explain and publicise their activities or to understand and respond to people's hopes and concerns about their work. Bringing together experienced and successful science communicators from across the academic, commercial and media worlds, this practical guide fills this gap to provide a one-stop resource covering science communication in its many different forms. The chapters provide vital background knowledge and inspiring ideas for how to deal with different situations and interest groups. Entertaining personal accounts of projects ranging from podcasts, to science festivals, to student-run societies give working examples of how scientists can engage with their audiences and demonstrate the key ingredients in successful science communication. |
Sadržaj
| 1 | |
| 15 | |
Part II Policymakers the media and public interest organisations | 119 |
Part III What you can do and how to do it | 221 |
Part IV And finally evaluating and embedding science communication | 401 |
| 443 | |
Uobičajeni izrazi i fraze
activities approach audience Bennett and R. C. biotechnology British Science Cambridge University challenge climate change colour communal science communication consumer context D. J. Bennett debate diabetes dialogue discussion environmental ethical Eurobarometer European Commission evaluation example experience Facebook funding genetic global groups idea images impact important innovation institutions interaction interest interview involved issues journalists knowledge learning London Museum Naked Scientists nanotechnology Novo Nordisk Open Research Laboratory organisations participants Pew Research Center podcasts potential programme public engagement public understanding questions R. C. Jennings radio responsible risk Royal Society science and society science and technology science festivals scientific Sense About Science social media stakeholders story Successful Science Communication survey synthetic biology tions Triple Bottom Line trust understanding of science University Press 2011 Walter Bodmer Wellcome Trust YouTube