Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More MoneyJohn Wiley & Sons, 8. kol 2013. - Broj stranica: 432 Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside:
This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better. |
Sadržaj
23 | |
Setting | 45 |
Redefining Your | 73 |
The Voice | 101 |
How to Staff Your | 117 |
Preparing Your | 139 |
Deciding on | 159 |
Designing Your Editorial | 177 |
How Technology Helps | 297 |
What | 305 |
Blogs | 313 |
Print Newsletters | 323 |
Facebook | 329 |
Google+ | 337 |
Images | 345 |
Pinterest | 351 |
Repurposing | 203 |
How | 219 |
Create Relevant | 235 |
Reliable | 253 |
Curating Content | 267 |
Adding Metaphors | 281 |
Mobile Devices | 357 |
Dont Go If You Wont Have Fun | 363 |
References | 369 |
Index | 377 |
Ostala izdanja - Prikaži sve
Content Marketing for Nonprofits: A Communications Map for Engaging Your ... Kivi Leroux Miller Ograničeni pregled - 2013 |
Content Marketing for Nonprofits: The So What, Who Cares Guide to Creating ... Kivi Leroux Miller Pregled nije dostupan - 2013 |