Effective Media Relations: How to Get ResultsKogan Page Publishers, 3. lip 2005. - Broj stranica: 160 The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner. |
Sadržaj
Introduction | 1 |
Part 1 The media context | 3 |
Part 2 Dealing with the press | 45 |
Part 3 Handling the Broadcast Media | 91 |
Conclusion | 139 |
141 | |
143 | |
Ostala izdanja - Prikaži sve
Effective Media Relations: How to Get Results Michael Bland,Alison Theaker,David W. Wragg Ograničeni pregled - 2005 |
Effective Media Relations: How to Get Results David Wragg,Michael Bland,Alison Theaker Pregled nije dostupan - 2005 |