The Art of the Start: The Time-tested, Battle-hardened Guide for Anyone Starting Anything

Naslovnica
Penguin, 2004 - Broj stranica: 226
A new product, a new service, a new company, a new division, a new organization, a new anything where there s a will, here s the way.

It begins with a dream that just won t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.


But what does it take to turn your idea into action?

Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes.

In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author ofbestselling business books and articles, he has advised thousands of people who are making their startup dreams real.

From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that s more art than science the art of the start.

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Korisnička ocjena

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LibraryThing Review

Izvješće korisnika/ca  - AuntieClio - LibraryThing

Guy Kawasaki is a Silicon Valley entrepreneur, best known for his work at Apple to make the Macintosh the iconic brand it is, guaranteeing it a place in technology history. He's since formed his own ... Pročitajte cijelu recenziju

LibraryThing Review

Izvješće korisnika/ca  - mooders - LibraryThing

Guy Kawasaki gives a ground floor guide to starting your own business. Eminently practical and full of common sense advice. A little overly USA-focused for this UK reader, but nonetheless worth having on any wannabe-entrepreneur's bookshelf. Pročitajte cijelu recenziju

Sadržaj

The Art of Starting
3
Articulation
27
The Art of Positioning
29
The Art of Pitching
44
The Art of Writing a Business Plan
66
Activation
77
The Art of Bootstrapping
79
The Art of Recruiting
100
The Art of Partnering
151
The Art of Branding
167
The Art of Rainmaking
192
Obligation
209
The Art of Being a Mensch
211
Afterword
217
Index
219
Autorska prava

The Art of Raising Capital
119

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O autoru (2004)

Guy Kawasaki is the managing director of Garage Technology Ventures, an early-stage venture capital firm for high-technology companies, and a columnist for Forbes. Previously, he was an Apple Fellow at Apple Computer, Inc. A noted speaker and the founder of various personal computer companies, Kawasaki was one of the individuals responsible for the success of the Macintosh computer. He is also the author of seven books, including Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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