In the second edition of their award-winning book, W. TimothyCoombs and Sherry J. Holladay provide a broad and thorough look atthe field of public relations in the world today and assess itspositive and negative impact on society’s values, knowledge,and perceptions.
- Uses a range of global, contemporary examples, frommulti-national corporations through to the non-profit sector
- Updated to include discussion of new issues, such as the roleand limitations of social media; the emergence of IssuesManagement; how private politics is shaping corporate behavior; andthe rise of global activism and the complications of working in aglobal world
- Covers the search within the profession for a definition of PR,including the Melbourne Mandate and Barcelona Principles
- Balanced, well organized, and clearly written by two leadingscholars