Public Relations CasesWadsworth Publishing Company, 1998 - Broj stranica: 479 This text begins with an overview of the public relations process and introduces the interactive ROPE model (Research, Objectives, Programming, Evaluation) to organize PR programs. Part Two is organized around audience-centered forms of PR, while Part Three deals with emergency public relations. Chapters in Parts Two and Three begin with an overview and then exhibit Silver Anvil Award cases from planning through execution and evaluation, as well as some examples of failed PR campaigns. The appendices consist of exercises and case problems for each of the PR forms presented and contain the PRSA Code of Professional Standards. |
Sadržaj
A Public Relations Process | 11 |
Objectives | 23 |
Programming | 29 |
Autorska prava | |
Broj ostalih dijelova koji nisu prikazani: 21
Uobičajeni izrazi i fraze
American American Egg Board American Red Cross announced Association AWPI Baxter Baxter International broadcast campaign Center ChemTV cholesterol client Colorado Springs Colorado Springs Airport community relations company's controlled media corporate coverage crisis D-Day Disney Disney's Disney's America effective communication efforts employee relations Evaluation executive Exhibit Fort Story funding grassroots groups impact objectives industry interviews issues Kodak leaders legislation libraries major markets mass media MasterCard International media relations member relations million Monsanto officials organization output objectives participation Pelé Pepsi percent Phone Fraud Portugal practitioner President pressure-treated wood public affairs Public Relations Journal Red Cross relations program release school meal soccer Somalia special events stories strategy stroke target audiences telemarketing fraud telephone theme park tions trade treated wood U.S. Chamber Vaseline Virginia Beach World Cup York