The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Penguin LCC US, 3. ožu 2015. - Broj stranica: 336
Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success.
Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed.
Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture.
The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.
As Guy likes to say, "Entrepreneur is a state of mind, not a job title." His book will help you make your crazy ideas stick, through an adventure that's more art than science - the art of the start.
Što ljudi govore - Napišite recenziju
LibraryThing ReviewIzvješće korisnika/ca - AuntieClio - LibraryThing
Guy Kawasaki is a Silicon Valley entrepreneur, best known for his work at Apple to make the Macintosh the iconic brand it is, guaranteeing it a place in technology history. He's since formed his own ... Pročitajte cijelu recenziju
LibraryThing ReviewIzvješće korisnika/ca - mooders - LibraryThing
Guy Kawasaki gives a ground floor guide to starting your own business. Eminently practical and full of common sense advice. A little overly USA-focused for this UK reader, but nonetheless worth having on any wannabe-entrepreneur's bookshelf. Pročitajte cijelu recenziju
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The Art of the Start: The Time-tested, Battle-hardened Guide for Anyone ...
Ograničeni pregled - 2004