Becoming a Public Relations Writer: A Writing Workbook for Emerging and Established MediaRoutledge, 23. svi 2012. - Broj stranica: 432 Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere---from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fourth edition has been updated to reflect significant developments in the public relations field, including:
Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners. |
Sadržaj
InClass Writing | |
About the Author | |
Effective Writing | |
3 | |
Persuasive and Ethical Communication | |
Propaganda | |
The Writing Process | |
WrapUp for Part | |
Answers to Chapter Exercises | |
Print News Release | |
Many people are confused about the meaning | |
After writing this letter review your freewrite from | |
Conclusion | |
Commentary | |
Website Blog and Wiki | |
Objective Web Writing | |
Defining Public Relations | |
Fact Sheet and Advisory | |
News Writing Style | |
Newsworthy Information | |
Website Evaluation | |
Blog | |
Wiki | |
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Becoming a Public Relations Writer: A Writing Workbook for Emerging and ... Ronald D. Smith Ograničeni pregled - 2012 |
Becoming a Public Relations Writer: A Writing Workbook for Emerging and ... Ronald D. Smith Ograničeni pregled - 2012 |