Understanding Attitudes and Predicting Social BehaviorPrentice-Hall, 1980 - Broj stranica: 278 This book is concerned with the prediction and understanding of human behavior. To solve applied problems and make policy decisions it is often necessary to forecast or predict people's behaviour. Predictions may involve such diverse questions as the number of children people will have, whether or not they will buy a car in the next year, for whom they will vote in a given election. In many instances, the goal goes beyond prediction and attempt to influence or change behaviour. |
Iz unutrašnjosti knjige
Rezultati 1 - 3 od 5.
Stranica 161
... BRAND X Ford V.W. Chevrolet Mercedes Jaguar TABLE 12.3 Effects of Variations in Time Element on Correlation Between Attitudes Toward Brands X and Attitudes Toward Buying ATTITUDE TOWARD BUYING ATTITUDE TOWARD BUYING BRAND X IN NEXT 3 YEARS ...
... BRAND X Ford V.W. Chevrolet Mercedes Jaguar TABLE 12.3 Effects of Variations in Time Element on Correlation Between Attitudes Toward Brands X and Attitudes Toward Buying ATTITUDE TOWARD BUYING ATTITUDE TOWARD BUYING BRAND X IN NEXT 3 YEARS ...
Stranica 163
... brand attitudes and attitudes toward the be- havior differ only in one element , the action , and the consumer's beliefs about buying a product may refer primarily ... BRAND X Ford V.W. .62 Predicting and Understanding Consumer Behavior 163.
... brand attitudes and attitudes toward the be- havior differ only in one element , the action , and the consumer's beliefs about buying a product may refer primarily ... BRAND X Ford V.W. .62 Predicting and Understanding Consumer Behavior 163.
Stranica 164
... BRAND X Ford V.W. .62 .74 .58 Chevrolet .46 .72 * .29 Mercedes .09 .53 * .01 Jaguar .00 .45 * -.11 .73 * .73 * .51 ... Brand X and Attitudes Toward Behaviors INTENTION TO BUY BRAND X IN NEXT 3 YEARS Attitude toward BRAND X Brand X ...
... BRAND X Ford V.W. .62 .74 .58 Chevrolet .46 .72 * .29 Mercedes .09 .53 * .01 Jaguar .00 .45 * -.11 .73 * .73 * .51 ... Brand X and Attitudes Toward Behaviors INTENTION TO BUY BRAND X IN NEXT 3 YEARS Attitude toward BRAND X Brand X ...
Sadržaj
A HISTORICAL PERSPECTIVE | 13 |
How to Define and Measure Behavior | 28 |
ACTION TARGET CONTEXT AND TIME | 34 |
Autorska prava | |
Broj ostalih dijelova koji nisu prikazani: 27
Ostala izdanja - Prikaži sve
Understanding Attitudes and Predicting Social Behavior Icek Ajzen,Martin Fishbein Prikaz isječka - 1980 |
Uobičajeni izrazi i fraze
1976 presidential election Ahtola Ajzen assess atti attitudes and subjective attitudes toward voting attitudinal and normative becoming a homemaker behavioral beliefs behavioral category behavioral criterion birth control pills BRAND X chapter choice intention consequences context correlation correspondence determinants differential attitudes differential intentions effects example external variables extremely quite slightly factors family planning favorable Fishbein given behavior havior Icek Ajzen identify individuals influence intention and behavior intentions to perform investigators measure of intention measures of attitude menstrual cycle Miller beer motivations to comply negative normative components norms with respect Oregon Nuclear Safeguards party identification performing the behavior person's attitude person's intention physical activity presidential election primary beliefs reasoned action relation respondents salient beliefs scale score single actions slightly neither slightly slightly quite extremely smoking social subjective norms target theory of reasoned tion Toyotas tude voters voting behavior voting choice voting for Carter voting Yes weight loss women