Understanding Attitudes and Predicting Social BehaviorPrentice-Hall, 1980 - Broj stranica: 278 This book is concerned with the prediction and understanding of human behavior. To solve applied problems and make policy decisions it is often necessary to forecast or predict people's behaviour. Predictions may involve such diverse questions as the number of children people will have, whether or not they will buy a car in the next year, for whom they will vote in a given election. In many instances, the goal goes beyond prediction and attempt to influence or change behaviour. |
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Stranica 8
... assumption underlying much research on social behavior . As we shall see in chapter 2 , it has typically been assumed that a person's behavior toward some target is determined by his attitude toward that target . For ex- ample , failure ...
... assumption underlying much research on social behavior . As we shall see in chapter 2 , it has typically been assumed that a person's behavior toward some target is determined by his attitude toward that target . For ex- ample , failure ...
Stranica 150
... assumed to influence the informa- tion a person seeks about a product , as well as her attention to , and perception of , the product's attributes . At the same time , however , these needs , motives , or desires may themselves be ...
... assumed to influence the informa- tion a person seeks about a product , as well as her attention to , and perception of , the product's attributes . At the same time , however , these needs , motives , or desires may themselves be ...
Stranica 219
... assumed to be mediated by attention , comprehen- sion , and acceptance . One implication of this conceptualization is that a given manipulation may both facilitate and inhibit attitude change . A high - fear appeal , for example , may ...
... assumed to be mediated by attention , comprehen- sion , and acceptance . One implication of this conceptualization is that a given manipulation may both facilitate and inhibit attitude change . A high - fear appeal , for example , may ...
Sadržaj
A HISTORICAL PERSPECTIVE | 13 |
How to Define and Measure Behavior | 28 |
ACTION TARGET CONTEXT AND TIME | 34 |
Autorska prava | |
Broj ostalih dijelova koji nisu prikazani: 27
Ostala izdanja - Prikaži sve
Understanding Attitudes and Predicting Social Behavior Icek Ajzen,Martin Fishbein Prikaz isječka - 1980 |
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