Understanding Attitudes and Predicting Social BehaviorPrentice-Hall, 1980 - Broj stranica: 278 This book is concerned with the prediction and understanding of human behavior. To solve applied problems and make policy decisions it is often necessary to forecast or predict people's behaviour. Predictions may involve such diverse questions as the number of children people will have, whether or not they will buy a car in the next year, for whom they will vote in a given election. In many instances, the goal goes beyond prediction and attempt to influence or change behaviour. |
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Stranica 44
... choice intention by asking him to indicate which of the behavioral alternatives he intends to per- form . Choice intentions can be measured either in an open - ended format ( e.g. , " How much money do you intend to contribute ? " ) or ...
... choice intention by asking him to indicate which of the behavioral alternatives he intends to per- form . Choice intentions can be measured either in an open - ended format ( e.g. , " How much money do you intend to contribute ? " ) or ...
Stranica 116
... INTENTIONS A woman's intention to pursue a career or to become a homemaker reflects a choice between these two possible occupational orientations . To assess this choice intention , we could ask our respondents to place a checkmark on ...
... INTENTIONS A woman's intention to pursue a career or to become a homemaker reflects a choice between these two possible occupational orientations . To assess this choice intention , we could ask our respondents to place a checkmark on ...
Stranica 118
... choice , although the relation was significant for succorance ( r = . 23 ) , need for change ( r = .23 ) , and mother's occupational status ( r = .24 ) . Clearly , this ap- proach is of little use in explaining the choice intentions of ...
... choice , although the relation was significant for succorance ( r = . 23 ) , need for change ( r = .23 ) , and mother's occupational status ( r = .24 ) . Clearly , this ap- proach is of little use in explaining the choice intentions of ...
Sadržaj
A HISTORICAL PERSPECTIVE | 13 |
How to Define and Measure Behavior | 28 |
ACTION TARGET CONTEXT AND TIME | 34 |
Autorska prava | |
Broj ostalih dijelova koji nisu prikazani: 27
Ostala izdanja - Prikaži sve
Understanding Attitudes and Predicting Social Behavior Icek Ajzen,Martin Fishbein Prikaz isječka - 1980 |
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