Understanding Attitudes and Predicting Social BehaviorPrentice-Hall, 1980 - Broj stranica: 278 This book is concerned with the prediction and understanding of human behavior. To solve applied problems and make policy decisions it is often necessary to forecast or predict people's behaviour. Predictions may involve such diverse questions as the number of children people will have, whether or not they will buy a car in the next year, for whom they will vote in a given election. In many instances, the goal goes beyond prediction and attempt to influence or change behaviour. |
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Stranica 65
... consequences of buying a Pinto from a local Ford dealer may differ greatly from the consequences of buying a Pinto from a used car dealer ; and beliefs about buying a car in the next six months can be very different from beliefs about ...
... consequences of buying a Pinto from a local Ford dealer may differ greatly from the consequences of buying a Pinto from a used car dealer ; and beliefs about buying a car in the next six months can be very different from beliefs about ...
Stranica 67
... consequences ; their attitudes toward the behavior correspond to the favorability or unfavorability of the total set of consequences , each weighted by the strength of the person's beliefs that performing the behavior will lead to each ...
... consequences ; their attitudes toward the behavior correspond to the favorability or unfavorability of the total set of consequences , each weighted by the strength of the person's beliefs that performing the behavior will lead to each ...
Stranica 120
... consequences . They were asked to evaluate each consequence and to indicate the likelihood that each of the two lifestyles would lead to that con- sequence . For example , one of the consequences emitted most frequently was " feeling ...
... consequences . They were asked to evaluate each consequence and to indicate the likelihood that each of the two lifestyles would lead to that con- sequence . For example , one of the consequences emitted most frequently was " feeling ...
Sadržaj
A HISTORICAL PERSPECTIVE | 13 |
How to Define and Measure Behavior | 28 |
ACTION TARGET CONTEXT AND TIME | 34 |
Autorska prava | |
Broj ostalih dijelova koji nisu prikazani: 27
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Understanding Attitudes and Predicting Social Behavior Icek Ajzen,Martin Fishbein Prikaz isječka - 1980 |
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