Understanding Attitudes and Predicting Social BehaviorPrentice-Hall, 1980 - Broj stranica: 278 This book is concerned with the prediction and understanding of human behavior. To solve applied problems and make policy decisions it is often necessary to forecast or predict people's behaviour. Predictions may involve such diverse questions as the number of children people will have, whether or not they will buy a car in the next year, for whom they will vote in a given election. In many instances, the goal goes beyond prediction and attempt to influence or change behaviour. |
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Stranica 14
... dimension with respect to the attitude object . Thurstone proposed to accomplish this goal by assessing people's opinions or beliefs , which he considered to be verbal expressions of attitude . For example , a person who expresses the ...
... dimension with respect to the attitude object . Thurstone proposed to accomplish this goal by assessing people's opinions or beliefs , which he considered to be verbal expressions of attitude . For example , a person who expresses the ...
Stranica 22
... dimensions or types of interpersonal intentions ( e.g. , intentions to interact with superiors or subordinates , to show admiration , to give friendship ) and explored their relations to a measure of affect . He found that some types of ...
... dimensions or types of interpersonal intentions ( e.g. , intentions to interact with superiors or subordinates , to show admiration , to give friendship ) and explored their relations to a measure of affect . He found that some types of ...
Stranica 152
... dimensions underlying the attributes , while others attempt to identify the attributes that best discriminate between buyers and nonbuyers . One advantage of such an approach is that , by having respondents rate several brands with ...
... dimensions underlying the attributes , while others attempt to identify the attributes that best discriminate between buyers and nonbuyers . One advantage of such an approach is that , by having respondents rate several brands with ...
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A HISTORICAL PERSPECTIVE | 13 |
How to Define and Measure Behavior | 28 |
ACTION TARGET CONTEXT AND TIME | 34 |
Autorska prava | |
Broj ostalih dijelova koji nisu prikazani: 27
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Understanding Attitudes and Predicting Social Behavior Icek Ajzen,Martin Fishbein Prikaz isječka - 1980 |
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