Understanding Attitudes and Predicting Social BehaviorPrentice-Hall, 1980 - Broj stranica: 278 This book is concerned with the prediction and understanding of human behavior. To solve applied problems and make policy decisions it is often necessary to forecast or predict people's behaviour. Predictions may involve such diverse questions as the number of children people will have, whether or not they will buy a car in the next year, for whom they will vote in a given election. In many instances, the goal goes beyond prediction and attempt to influence or change behaviour. |
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Stranica 152
... identify the " true " deci- sion criteria . Another common procedure is to use a technique , known as the Kelly repertory grid , in which consumers are essentially asked to identify attri- butes that distinguish one brand from another ...
... identify the " true " deci- sion criteria . Another common procedure is to use a technique , known as the Kelly repertory grid , in which consumers are essentially asked to identify attri- butes that distinguish one brand from another ...
Stranica 197
... identify with the Republican party , she will usually recognize that her important referents think she should vote for the candidate of that party . In support of these arguments , party identification and attitudes to- ward the parties ...
... identify with the Republican party , she will usually recognize that her important referents think she should vote for the candidate of that party . In support of these arguments , party identification and attitudes to- ward the parties ...
Stranica 202
... identification . Thus , as Butler and Stokes ( 1969 ) pointed out , " in transferring their vote from one party to another [ British voters ] are less likely to retain a conscious identification with a party other than the one they ...
... identification . Thus , as Butler and Stokes ( 1969 ) pointed out , " in transferring their vote from one party to another [ British voters ] are less likely to retain a conscious identification with a party other than the one they ...
Sadržaj
A HISTORICAL PERSPECTIVE | 13 |
How to Define and Measure Behavior | 28 |
ACTION TARGET CONTEXT AND TIME | 34 |
Autorska prava | |
Broj ostalih dijelova koji nisu prikazani: 27
Ostala izdanja - Prikaži sve
Understanding Attitudes and Predicting Social Behavior Icek Ajzen,Martin Fishbein Prikaz isječka - 1980 |
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