Understanding Attitudes and Predicting Social BehaviorPrentice-Hall, 1980 - Broj stranica: 278 This book is concerned with the prediction and understanding of human behavior. To solve applied problems and make policy decisions it is often necessary to forecast or predict people's behaviour. Predictions may involve such diverse questions as the number of children people will have, whether or not they will buy a car in the next year, for whom they will vote in a given election. In many instances, the goal goes beyond prediction and attempt to influence or change behaviour. |
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Stranica 7
... interesting diversion at social gatherings with friends . A person holding such behavioral beliefs is likely to evaluate positively the act of buying a video game . In contrast , an individual is likely to hold an unfavorable attitude ...
... interesting diversion at social gatherings with friends . A person holding such behavioral beliefs is likely to evaluate positively the act of buying a video game . In contrast , an individual is likely to hold an unfavorable attitude ...
Stranica 20
... interesting to note that the major contributions to attitude measurement during the 1940s and 1950s were the development of two new scaling techniques which , like the Thurstone and Likert scales , result in a single score representing ...
... interesting to note that the major contributions to attitude measurement during the 1940s and 1950s were the development of two new scaling techniques which , like the Thurstone and Likert scales , result in a single score representing ...
Stranica 140
... interesting to note that the salient beliefs emitted by the two samples were virtually identical , despite the fact that one sample was comprised of unmarried women and the other of married women with children . Similarly , the six most ...
... interesting to note that the salient beliefs emitted by the two samples were virtually identical , despite the fact that one sample was comprised of unmarried women and the other of married women with children . Similarly , the six most ...
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A HISTORICAL PERSPECTIVE | 13 |
How to Define and Measure Behavior | 28 |
ACTION TARGET CONTEXT AND TIME | 34 |
Autorska prava | |
Broj ostalih dijelova koji nisu prikazani: 27
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Understanding Attitudes and Predicting Social Behavior Icek Ajzen,Martin Fishbein Prikaz isječka - 1980 |
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