Understanding Attitudes and Predicting Social BehaviorPrentice-Hall, 1980 - Broj stranica: 278 This book is concerned with the prediction and understanding of human behavior. To solve applied problems and make policy decisions it is often necessary to forecast or predict people's behaviour. Predictions may involve such diverse questions as the number of children people will have, whether or not they will buy a car in the next year, for whom they will vote in a given election. In many instances, the goal goes beyond prediction and attempt to influence or change behaviour. |
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Stranica 17
... investigators found that union members have more favorable attitudes toward labor unions than does management , that ... investigators turned their attention to studies of attitude formation , organization , and change . From time to ...
... investigators found that union members have more favorable attitudes toward labor unions than does management , that ... investigators turned their attention to studies of attitude formation , organization , and change . From time to ...
Stranica 152
... investigators who believe that buying be- havior is motivated primarily by unconscious needs and desires have tended to rely on depth interviews and projective techniques to identify the " true " deci- sion criteria . Another common ...
... investigators who believe that buying be- havior is motivated primarily by unconscious needs and desires have tended to rely on depth interviews and projective techniques to identify the " true " deci- sion criteria . Another common ...
Stranica 153
... investigators turned to social psychological research in the atti- tude area . A class of theories commonly referred to as expectancy - value models3 ( e.g. , Fishbein , 1963 ; Rosenberg , 1956 ) appeared to be of particular relevance ...
... investigators turned to social psychological research in the atti- tude area . A class of theories commonly referred to as expectancy - value models3 ( e.g. , Fishbein , 1963 ; Rosenberg , 1956 ) appeared to be of particular relevance ...
Sadržaj
A HISTORICAL PERSPECTIVE | 13 |
How to Define and Measure Behavior | 28 |
ACTION TARGET CONTEXT AND TIME | 34 |
Autorska prava | |
Broj ostalih dijelova koji nisu prikazani: 27
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Understanding Attitudes and Predicting Social Behavior Icek Ajzen,Martin Fishbein Prikaz isječka - 1980 |
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