Understanding Attitudes and Predicting Social BehaviorPrentice-Hall, 1980 - Broj stranica: 278 This book is concerned with the prediction and understanding of human behavior. To solve applied problems and make policy decisions it is often necessary to forecast or predict people's behaviour. Predictions may involve such diverse questions as the number of children people will have, whether or not they will buy a car in the next year, for whom they will vote in a given election. In many instances, the goal goes beyond prediction and attempt to influence or change behaviour. |
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Stranica 46
... judgments are arbitrary . It follows that a measure of intention to diet or to perform some other general category may not be a good predictor of the behavioral index computed on the basis of a set of single actions.3 2One important ...
... judgments are arbitrary . It follows that a measure of intention to diet or to perform some other general category may not be a good predictor of the behavioral index computed on the basis of a set of single actions.3 2One important ...
Stranica 152
... judgments by means of multidimensional scaling procedures . These methods are usually associated with the use of decomposition models ( see footnote 3 ) . 2These techniques require that a sample of respondents rate the extent to which ...
... judgments by means of multidimensional scaling procedures . These methods are usually associated with the use of decomposition models ( see footnote 3 ) . 2These techniques require that a sample of respondents rate the extent to which ...
Stranica 190
... judgments . Turning to the remaining five outcomes , it can be seen that irrespective of party identification , there was general agreement that voting for Carter was more likely to lead to each outcome than was voting for Ford . For ...
... judgments . Turning to the remaining five outcomes , it can be seen that irrespective of party identification , there was general agreement that voting for Carter was more likely to lead to each outcome than was voting for Ford . For ...
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A HISTORICAL PERSPECTIVE | 13 |
How to Define and Measure Behavior | 28 |
ACTION TARGET CONTEXT AND TIME | 34 |
Autorska prava | |
Broj ostalih dijelova koji nisu prikazani: 27
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Understanding Attitudes and Predicting Social Behavior Icek Ajzen,Martin Fishbein Prikaz isječka - 1980 |
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