Understanding Attitudes and Predicting Social BehaviorPrentice-Hall, 1980 - Broj stranica: 278 This book is concerned with the prediction and understanding of human behavior. To solve applied problems and make policy decisions it is often necessary to forecast or predict people's behaviour. Predictions may involve such diverse questions as the number of children people will have, whether or not they will buy a car in the next year, for whom they will vote in a given election. In many instances, the goal goes beyond prediction and attempt to influence or change behaviour. |
Iz unutrašnjosti knjige
Rezultati 1 - 3 od 4.
Stranica 20
... meaning of a concept , Osgood , et al . recognized that the semantic differen- tial could be used to measure attitudes . In this context , the semantic differential consists of a set of bipolar evaluative adjective scales , such as good ...
... meaning of a concept , Osgood , et al . recognized that the semantic differen- tial could be used to measure attitudes . In this context , the semantic differential consists of a set of bipolar evaluative adjective scales , such as good ...
Stranica 117
... meaning in her life by being successful in the career she chooses . She may have to stop work for a while in order to have a family , but will return to it as quickly as possible . For her , education is basically a means of obtaining ...
... meaning in her life by being successful in the career she chooses . She may have to stop work for a while in order to have a family , but will return to it as quickly as possible . For her , education is basically a means of obtaining ...
Stranica 256
... meaning . Urbana , Ill .: University of Illinois Press , 1957 . OSTROM , T. M. The relationship between the affective , behavioral , and cogni- tive components of attitude . Journal of Experimental Social Psychology , 1969 , 5 , 12-30 ...
... meaning . Urbana , Ill .: University of Illinois Press , 1957 . OSTROM , T. M. The relationship between the affective , behavioral , and cogni- tive components of attitude . Journal of Experimental Social Psychology , 1969 , 5 , 12-30 ...
Sadržaj
A HISTORICAL PERSPECTIVE | 13 |
How to Define and Measure Behavior | 28 |
ACTION TARGET CONTEXT AND TIME | 34 |
Autorska prava | |
Broj ostalih dijelova koji nisu prikazani: 27
Ostala izdanja - Prikaži sve
Understanding Attitudes and Predicting Social Behavior Icek Ajzen,Martin Fishbein Prikaz isječka - 1980 |
Uobičajeni izrazi i fraze
1976 presidential election Ahtola Ajzen assess atti attitudes and subjective attitudes toward voting attitudinal and normative becoming a homemaker behavioral beliefs behavioral category behavioral criterion birth control pills BRAND X chapter choice intention consequences context correlation correspondence determinants differential attitudes differential intentions effects example external variables extremely quite slightly factors family planning favorable Fishbein given behavior havior Icek Ajzen identify individuals influence intention and behavior intentions to perform investigators measure of intention measures of attitude menstrual cycle Miller beer motivations to comply negative normative components norms with respect Oregon Nuclear Safeguards party identification performing the behavior person's attitude person's intention physical activity presidential election primary beliefs reasoned action relation respondents salient beliefs scale score single actions slightly neither slightly slightly quite extremely smoking social subjective norms target theory of reasoned tion Toyotas tude voters voting behavior voting choice voting for Carter voting Yes weight loss women