Understanding Attitudes and Predicting Social BehaviorPrentice-Hall, 1980 - Broj stranica: 278 This book is concerned with the prediction and understanding of human behavior. To solve applied problems and make policy decisions it is often necessary to forecast or predict people's behaviour. Predictions may involve such diverse questions as the number of children people will have, whether or not they will buy a car in the next year, for whom they will vote in a given election. In many instances, the goal goes beyond prediction and attempt to influence or change behaviour. |
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Stranica 51
... produce the outcome will lead to the performance of those behaviors . When these assumptions are met , then the intention to produce an outcome will predict its occurrence . When they are not met , we cannot expect a strong rela ...
... produce the outcome will lead to the performance of those behaviors . When these assumptions are met , then the intention to produce an outcome will predict its occurrence . When they are not met , we cannot expect a strong rela ...
Stranica 81
... produce changes in their beliefs . Our preceding discussion suggests , however , that changing a person's beliefs will not always affect his behavior . We saw that a number of links intervene be- tween beliefs and behavior . It follows ...
... produce changes in their beliefs . Our preceding discussion suggests , however , that changing a person's beliefs will not always affect his behavior . We saw that a number of links intervene be- tween beliefs and behavior . It follows ...
Stranica 221
... produce the desired change . Unfortunately , the tradi- tional approach has virtually nothing to say on this topic . In fact , it is discon- certing to find that message content has rarely been the focus of much attention . Construction ...
... produce the desired change . Unfortunately , the tradi- tional approach has virtually nothing to say on this topic . In fact , it is discon- certing to find that message content has rarely been the focus of much attention . Construction ...
Sadržaj
A HISTORICAL PERSPECTIVE | 13 |
How to Define and Measure Behavior | 28 |
ACTION TARGET CONTEXT AND TIME | 34 |
Autorska prava | |
Broj ostalih dijelova koji nisu prikazani: 27
Ostala izdanja - Prikaži sve
Understanding Attitudes and Predicting Social Behavior Icek Ajzen,Martin Fishbein Prikaz isječka - 1980 |
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