Understanding Attitudes and Predicting Social BehaviorPrentice-Hall, 1980 - Broj stranica: 278 This book is concerned with the prediction and understanding of human behavior. To solve applied problems and make policy decisions it is often necessary to forecast or predict people's behaviour. Predictions may involve such diverse questions as the number of children people will have, whether or not they will buy a car in the next year, for whom they will vote in a given election. In many instances, the goal goes beyond prediction and attempt to influence or change behaviour. |
Iz unutrašnjosti knjige
Rezultati 1 - 3 od 14.
Stranica 152
... ratings of similarity or dis- similarity among a set of brands and identifies the dimensions or criteria underlying these judgments by means of multidimensional scaling procedures . These methods are usually associated with the use of ...
... ratings of similarity or dis- similarity among a set of brands and identifies the dimensions or criteria underlying these judgments by means of multidimensional scaling procedures . These methods are usually associated with the use of ...
Stranica 163
... ratings of their attitudes toward each of five brands of automobiles as well as ratings of their attitudes toward buying each brand and toward buying each brand in the next three years . In addition , the 37 college students also ...
... ratings of their attitudes toward each of five brands of automobiles as well as ratings of their attitudes toward buying each brand and toward buying each brand in the next three years . In addition , the 37 college students also ...
Stranica 266
... rating scale with likely - unlikely as endpoints . This scale is to be interpreted in the same way . For example , if you were ... ratings please remember the following points : ( 1 ) Place your marks in the middle of spaces , not on the ...
... rating scale with likely - unlikely as endpoints . This scale is to be interpreted in the same way . For example , if you were ... ratings please remember the following points : ( 1 ) Place your marks in the middle of spaces , not on the ...
Sadržaj
A HISTORICAL PERSPECTIVE | 13 |
How to Define and Measure Behavior | 28 |
ACTION TARGET CONTEXT AND TIME | 34 |
Autorska prava | |
Broj ostalih dijelova koji nisu prikazani: 27
Ostala izdanja - Prikaži sve
Understanding Attitudes and Predicting Social Behavior Icek Ajzen,Martin Fishbein Prikaz isječka - 1980 |
Uobičajeni izrazi i fraze
1976 presidential election Ahtola Ajzen assess atti attitudes and subjective attitudes toward voting attitudinal and normative becoming a homemaker behavioral beliefs behavioral category behavioral criterion birth control pills BRAND X chapter choice intention consequences context correlation correspondence determinants differential attitudes differential intentions effects example external variables extremely quite slightly factors family planning favorable Fishbein given behavior havior Icek Ajzen identify individuals influence intention and behavior intentions to perform investigators measure of intention measures of attitude menstrual cycle Miller beer motivations to comply negative normative components norms with respect Oregon Nuclear Safeguards party identification performing the behavior person's attitude person's intention physical activity presidential election primary beliefs reasoned action relation respondents salient beliefs scale score single actions slightly neither slightly slightly quite extremely smoking social subjective norms target theory of reasoned tion Toyotas tude voters voting behavior voting choice voting for Carter voting Yes weight loss women