Understanding Attitudes and Predicting Social BehaviorPrentice-Hall, 1980 - Broj stranica: 278 This book is concerned with the prediction and understanding of human behavior. To solve applied problems and make policy decisions it is often necessary to forecast or predict people's behaviour. Predictions may involve such diverse questions as the number of children people will have, whether or not they will buy a car in the next year, for whom they will vote in a given election. In many instances, the goal goes beyond prediction and attempt to influence or change behaviour. |
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Stranica 16
... score . The person's preliminary attitude score is obtained by summing across all his item scores . For a set of 100 items , these attitude scores could range from 100 to 500 ; the higher the score , the more favorable the attitude . To ...
... score . The person's preliminary attitude score is obtained by summing across all his item scores . For a set of 100 items , these attitude scores could range from 100 to 500 ; the higher the score , the more favorable the attitude . To ...
Stranica 32
... score for this action is a -1 . In contrast , Respon- dent B does not snack between meals and he therefore receives a score of +1 for this act . The general index of dieting is computed by summing the scores for the set of single ...
... score for this action is a -1 . In contrast , Respon- dent B does not snack between meals and he therefore receives a score of +1 for this act . The general index of dieting is computed by summing the scores for the set of single ...
Stranica 127
... scores and differential normative beliefs for home - oriented and career- oriented women . Columns 1 and 2 of the table show that the two groups did not differ in their motivations to comply with their parents ( mother and father ) or ...
... scores and differential normative beliefs for home - oriented and career- oriented women . Columns 1 and 2 of the table show that the two groups did not differ in their motivations to comply with their parents ( mother and father ) or ...
Sadržaj
A HISTORICAL PERSPECTIVE | 13 |
How to Define and Measure Behavior | 28 |
ACTION TARGET CONTEXT AND TIME | 34 |
Autorska prava | |
Broj ostalih dijelova koji nisu prikazani: 27
Ostala izdanja - Prikaži sve
Understanding Attitudes and Predicting Social Behavior Icek Ajzen,Martin Fishbein Prikaz isječka - 1980 |
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