Understanding Attitudes and Predicting Social BehaviorPrentice-Hall, 1980 - Broj stranica: 278 This book is concerned with the prediction and understanding of human behavior. To solve applied problems and make policy decisions it is often necessary to forecast or predict people's behaviour. Predictions may involve such diverse questions as the number of children people will have, whether or not they will buy a car in the next year, for whom they will vote in a given election. In many instances, the goal goes beyond prediction and attempt to influence or change behaviour. |
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Stranica 23
... situation is obviously more difficult and would express a more negative attitude than saying , in re- sponse to a letter , that one would not accept Orientals . According to Campbell , verbal responses and overt actions can be viewed as ...
... situation is obviously more difficult and would express a more negative attitude than saying , in re- sponse to a letter , that one would not accept Orientals . According to Campbell , verbal responses and overt actions can be viewed as ...
Stranica 88
... situations differ from those of performing the same behavior toward a disliked target . In such a situation , the attitude toward the target is expected to be related to the attitude toward the behavior , and hence to influence ...
... situations differ from those of performing the same behavior toward a disliked target . In such a situation , the attitude toward the target is expected to be related to the attitude toward the behavior , and hence to influence ...
Stranica 157
... in the consumer behavior area has tended to focus on brand or product attributes in the context of a buying situation . butes might emerge . Specifically , beliefs concerning a product Predicting and Understanding Consumer Behavior 157.
... in the consumer behavior area has tended to focus on brand or product attributes in the context of a buying situation . butes might emerge . Specifically , beliefs concerning a product Predicting and Understanding Consumer Behavior 157.
Sadržaj
A HISTORICAL PERSPECTIVE | 13 |
How to Define and Measure Behavior | 28 |
ACTION TARGET CONTEXT AND TIME | 34 |
Autorska prava | |
Broj ostalih dijelova koji nisu prikazani: 27
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Understanding Attitudes and Predicting Social Behavior Icek Ajzen,Martin Fishbein Prikaz isječka - 1980 |
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