Understanding Attitudes and Predicting Social BehaviorPrentice-Hall, 1980 - Broj stranica: 278 This book is concerned with the prediction and understanding of human behavior. To solve applied problems and make policy decisions it is often necessary to forecast or predict people's behaviour. Predictions may involve such diverse questions as the number of children people will have, whether or not they will buy a car in the next year, for whom they will vote in a given election. In many instances, the goal goes beyond prediction and attempt to influence or change behaviour. |
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Stranica 26
... tude and behavior was found to be relatively weak . Other moderating variables that have been suggested include actual or considered presence of others , posses- sion of skills required to perform the behavior , internal consistency of ...
... tude and behavior was found to be relatively weak . Other moderating variables that have been suggested include actual or considered presence of others , posses- sion of skills required to perform the behavior , internal consistency of ...
Stranica 55
... tude concept . In contrast to our relatively simple definition , we saw in chapter 2 that many practitioners and laymen have tended to view attitudes as a complex of feelings , beliefs , motivations , perceptions , and intentions ...
... tude concept . In contrast to our relatively simple definition , we saw in chapter 2 that many practitioners and laymen have tended to view attitudes as a complex of feelings , beliefs , motivations , perceptions , and intentions ...
Stranica 153
... tude area . A class of theories commonly referred to as expectancy - value models3 ( e.g. , Fishbein , 1963 ; Rosenberg , 1956 ) appeared to be of particular relevance . As we saw in chapter 6 , according to these models a person's ...
... tude area . A class of theories commonly referred to as expectancy - value models3 ( e.g. , Fishbein , 1963 ; Rosenberg , 1956 ) appeared to be of particular relevance . As we saw in chapter 6 , according to these models a person's ...
Sadržaj
A HISTORICAL PERSPECTIVE | 13 |
How to Define and Measure Behavior | 28 |
ACTION TARGET CONTEXT AND TIME | 34 |
Autorska prava | |
Broj ostalih dijelova koji nisu prikazani: 27
Ostala izdanja - Prikaži sve
Understanding Attitudes and Predicting Social Behavior Icek Ajzen,Martin Fishbein Prikaz isječka - 1980 |
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