Understanding Attitudes and Predicting Social BehaviorPrentice-Hall, 1980 - Broj stranica: 278 This book is concerned with the prediction and understanding of human behavior. To solve applied problems and make policy decisions it is often necessary to forecast or predict people's behaviour. Predictions may involve such diverse questions as the number of children people will have, whether or not they will buy a car in the next year, for whom they will vote in a given election. In many instances, the goal goes beyond prediction and attempt to influence or change behaviour. |
Iz unutrašnjosti knjige
Rezultati 1 - 3 od 65.
Stranica 126
... women . Consider first the women who intended to become homemakers . As can be seen in Column 3 , these women believed that with respect to attaining 9 of the 20 outcomes it would make little difference whether they pursued a career or ...
... women . Consider first the women who intended to become homemakers . As can be seen in Column 3 , these women believed that with respect to attaining 9 of the 20 outcomes it would make little difference whether they pursued a career or ...
Stranica 139
... women in this study were without children . As might be expected , women who believed that they could afford to have a child in the next three years and that this would fulfill their family lives without creating emotional strain ...
... women in this study were without children . As might be expected , women who believed that they could afford to have a child in the next three years and that this would fulfill their family lives without creating emotional strain ...
Stranica 142
... women with children ( see Davidson & Jaccard , 1975 ) . All married women were in essential agreement that using the pill was neither immoral nor would it give them guilt feelings . The beliefs that did influence their intentions ( in ...
... women with children ( see Davidson & Jaccard , 1975 ) . All married women were in essential agreement that using the pill was neither immoral nor would it give them guilt feelings . The beliefs that did influence their intentions ( in ...
Sadržaj
A HISTORICAL PERSPECTIVE | 13 |
How to Define and Measure Behavior | 28 |
ACTION TARGET CONTEXT AND TIME | 34 |
Autorska prava | |
Broj ostalih dijelova koji nisu prikazani: 27
Ostala izdanja - Prikaži sve
Understanding Attitudes and Predicting Social Behavior Icek Ajzen,Martin Fishbein Prikaz isječka - 1980 |
Uobičajeni izrazi i fraze
1976 presidential election Ahtola Ajzen assess atti attitudes and subjective attitudes toward voting attitudinal and normative becoming a homemaker behavioral beliefs behavioral category behavioral criterion birth control pills BRAND X chapter choice intention consequences context correlation correspondence determinants differential attitudes differential intentions effects example external variables extremely quite slightly factors family planning favorable Fishbein given behavior havior Icek Ajzen identify individuals influence intention and behavior intentions to perform investigators measure of intention measures of attitude menstrual cycle Miller beer motivations to comply negative normative components norms with respect Oregon Nuclear Safeguards party identification performing the behavior person's attitude person's intention physical activity presidential election primary beliefs reasoned action relation respondents salient beliefs scale score single actions slightly neither slightly slightly quite extremely smoking social subjective norms target theory of reasoned tion Toyotas tude voters voting behavior voting choice voting for Carter voting Yes weight loss women