Becoming a Public Relations Writer: A Writing Workbook for Emerging and Established MediaRoutledge, 2012 - Broj stranica: 413 Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere---from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fourth edition has been updated to reflect significant developments in the public relations field, including:
Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners. |
Sadržaj
Principles of effective writing | 1 |
Public relations writing for journalistic media | 79 |
Public relations writing for organizational media | 231 |
Common Sense Stylebook for Public Relations Writers | 359 |
Copy Editing | 376 |
378 | |
Glossary | 383 |
401 | |
Ostala izdanja - Prikaži sve
Becoming a Public Relations Writer: A Writing Workbook for Emerging and ... Ronald D. Smith Ograničeni pregled - 2012 |
Becoming a Public Relations Writer: A Writing Workbook for Emerging and ... Ronald D. Smith Ograničeni pregled - 2012 |