Men, Messages, and Media: A Look at Human Communication

abstract action advertising American attention attitudes audience behavior broadcast campaign candidate Carl Hovland cation channels cognitive cognitive maps communica communication effect communication relationship culture decide election entertainment example experience face-to-face feel film flow functions gatekeeper hand happens human communication ideas individual influence Innateness Hypothesis interest Kate Smith kind Kurt Lewin language leaders listen look mass communication mass media McLuhan meaning medium ment munication needs newspapers nonverbal one's organization party patterns percent person persuasion phototypesetting picture political problems question radio receiver response S. I. Hayakawa signs situation skill social society someone Soviet Union stations talking tele television tend theory things tion United Ved Mehta verbal voters Wendell Johnson wide-angle lens words York