The Public Relations HandbookRoutledge, 2. kol 2004. - Broj stranica: 384 In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes:
In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice. |
Sadržaj
What is public relations? | 3 |
Public relations and communications | 18 |
Public relations politics and the media | 32 |
Public relations and management | 48 |
Professionalism and regulation | 66 |
Strategic public relations | 81 |
Corporate communication | 83 |
Corporate identity | 95 |
An introduction to financial public relations | 205 |
Public sector public relations | 218 |
Consumer public relations | 232 |
Businesstobusiness public relations | 249 |
Using the internet effectively in public relations | 256 |
Shaping the future | 283 |
Changing media | 285 |
Research and evaluation PR grows up? | 299 |
Public affairs and issues management | 115 |
Business ethics public relations and corporate social responsibility | 131 |
Stakeholder public relations | 145 |
Media relations | 147 |
Internal communications | 164 |
Corporate social responsibility in action corporate community involvement and causerelated marketing | 183 |
Future challenges for PR | 320 |
Coping with culture | 332 |
| 347 | |
| 360 | |
Ostala izdanja - Prikaži sve
Uobičajeni izrazi i fraze
action activities advertising aims approach areas Association audiences awareness become behaviour brand British broadcast campaign cent chapter clients communication concerned consultancy consumer continue corporate Council coverage create culture customers deal discussion effect employees environment ethical evaluation example Figure groups identify identity important improve increase individuals industry influence interest internal investors involved issues journalists look major marketing means measure meetings objectives offer operate opinion organisation planning political practice practitioners problem professional programmes public relations questions quoted range received relationships releases reputation responsibility role says showed social social responsibility society sources staff stakeholders story strategy success suggests survey theory tion understanding