Gift Giving: A Research Anthology

Twelve scholarly essays looking the proverbial gift horse in its mouth and discovering some important information for marketing types and sociologists in the areas of gift giving behaviors and values. The essays define the perfect gift, self-gifts (shopping for comfort), cultural and ethnic differences involved in selecting wedding gifts, the influences of advertising on giving, and the emotions that influence a gift exchange. Paper edition (unseen), $19.95. Annotation copyright by Book News, Inc., Portland, OR