Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at ScaleJohn Wiley & Sons, 12. ožu 2019. - Broj stranica: 240 Engage in sales—the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way. • Find common factors holding your sales back—and reverse them through channel optimization • Humanize sales with personas and relevant information at every turn • Understand why A/B testing is so incredibly critical to success, and how to do it right • Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible. |
Sadržaj
Why Its So Important 1 | 3 |
How Sales Engagement Solves Seven | 11 |
Essential Elements of | 17 |
The Future Is Omnichannel | 49 |
Why AB Testing Is Missioncritical | 63 |
Achieving Revenue Efficiency Metrics | 87 |
The Key to Ramping New Reps Faster | 97 |
Accountbased Sales Strategies | 115 |
Where Sales Engagement | 143 |
Predicting Whats Next in Sales | 169 |
Summary | 181 |
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