Tourism: Past, Present and Future, Opseg 434912407Heinemann, 1974 - Broj stranica: 354 Comprehensive study of the nature and practice of tourism, with particular reference to the UK - traces the historical development of tourism, discusses Motivation and the impact of increased leisure time, and examines the Hotel industry, travel agencies, marketing concepts, planning and management aspects, financial aspects, future prospects, etc. Bibliography pp. 339 to 345, diagrams, map and statistical tables. |
Sadržaj
The Beginnings of Tourism to 1840 | 3 |
The Age of Coal and Steam to 1914 | 11 |
The Modern World 19201970 | 24 |
ANATOMY OF TOURISM | 37 |
The Meaning and Nature of Tourism | 39 |
Determinants and Motivations | 48 |
The Significance of Tourism | 57 |
STATISTICS OF TOURISM | 69 |
Tour Operation | 173 |
The British Tour Operating Industry | 180 |
MARKETING IN TOURISM | 189 |
The Marketing Concept | 191 |
Marketing Tools | 200 |
Marketing Applications | 210 |
Leisure and Resources | 219 |
Infrastructure and Facilities | 228 |
Statistical Measurement in Tourism | 71 |
Statistics of Domestic Tourism | 80 |
Statistics of International Tourism | 91 |
PASSENGER TRANSPORTATION | 105 |
The Pattern of Tourist Transport | 107 |
Economics of Passenger Transportation | 116 |
Economic Regulation of Transport | 124 |
ACCOMMODATION | 133 |
The Market for Accommodation | 135 |
Economics of Operation | 142 |
The Accommodation Industry | 151 |
TOURS AND AGENCIES | 161 |
Retail Travel Agents | 163 |
Conservation and Management | 236 |
Organization in Tourism | 247 |
Finance in Tourism | 257 |
a Country in Transition | 266 |
Future Markets and Destinations | 279 |
Future Resources | 289 |
Future Organization of Tourism | 297 |
Before 1840 | 307 |
F | 314 |
L | 320 |
V | 332 |
Index | 347 |
Ostala izdanja - Prikaži sve
Tourism: Past, Present and Future, Opseg 434912407 Arthur John Burkart,S. Medlik Pregled nije dostupan - 1974 |