Public Relations in the Nonprofit Sector: Theory and PracticeRichard D. Waters Routledge, 5. pro 2014. - Broj stranica: 366 Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support. |
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Rezultati 1 - 5 od 41.
... Kelly 2 Relying on Divine Intervention? An Analysis of Church Crisis Management Plans Hilary Fussell Sisco, Randi Plake, and Erik L. Collins 3 PR Capacity on Nonprofit Boards Timothy Penning 4 The Billion-Dollar Question: Examining the ...
... disasters (September 11, 2001, terrorist attacks, the 2004 Southeastern Asian tsunami, Hurricane Katrina in 2005, and the 2010 Haitian earthquake). Ultimately, as Natalie Tindall, Richard Waters, and Kathleen Kelly discuss.
... Kelly discuss in chapter 1, a fundraiser's role within a nonprofit organization impacts how he or she will approach securing support for the organization. The more enlightened managerial roles use a network of individuals to build ...
... Kelly (1993) first noted that the reliance of outside donations has caused fundraising to encroach upon organizations' public relations efforts, and more recent research has shown that the rate of encroachment has not changed ...
... Kelly, K. S. (1993). Fundraising encroachment on public relations: A clear and present danger to effective trustee leadership. Nonprofit Management & Leadership, 4 (1), 47–68. Kim, H. (2011). Job conditions, unmet expectations, and ...
Sadržaj
1989 | |
Examining the Extent of Fundraising Encroachment | |
Alumni Commitment OrganizationPublic Relationships and Ethics | |
Attitudes and Giving Responses after Susan G Komen | |
Exploring Gender and Inclusion | |
Grassroots Strategies for Public | |
Congressional | |
Framing by Energy Activist Groups and Frame Salience | |
The Influence of Message Source and Cultivation Strategies in a Nonprofit | |
An Historical Perspective on Activism | |
A Comparative Analysis of the U K and U | |
Perceptions Resources and Effective Twitter Practices | |
An Examination of Organizational Message | |
Developing Brand Personality | |
A Case Study in Relationship | |
Recommended Best Practices | |
A Test of the CrisisAdaptive Public | |
Creating Social Change through Technological Innovation | |
Afterword by Richard D Waters | |
Ostala izdanja - Prikaži sve
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Ograničeni pregled - 2014 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2017 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2014 |