Public Relations in the Nonprofit Sector: Theory and PracticeRichard D. Waters Routledge, 5. pro 2014. - Broj stranica: 366 Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support. |
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Stranica 1986
... public relations efforts has resulted in a newfound appreciation for the unique challenges that these organizations face. As illustrated by the research in this volume, insights from public relations can assist organizational leaders ...
... public relations efforts has resulted in a newfound appreciation for the unique challenges that these organizations face. As illustrated by the research in this volume, insights from public relations can assist organizational leaders ...
Stranica 1987
... relations is alive and well and that this volume will serve as a guide for future nonprofit-focused studies for ... Research, 9 (1), 31–63. Carden, A. (2013). Proactivity and reactivity. In R. L. Heath (Ed.), Encyclopedia of public ...
... relations is alive and well and that this volume will serve as a guide for future nonprofit-focused studies for ... Research, 9 (1), 31–63. Carden, A. (2013). Proactivity and reactivity. In R. L. Heath (Ed.), Encyclopedia of public ...
Stranica 1997
... public relations scholars who had used the same scale to measure roles (e.g., L. A. Grunig, J. E. Grunig ... research design resulted in 286 usable questionnaires being returned, a response rate of 48%. There were 101 male ...
... public relations scholars who had used the same scale to measure roles (e.g., L. A. Grunig, J. E. Grunig ... research design resulted in 286 usable questionnaires being returned, a response rate of 48%. There were 101 male ...
Stranica 2004
... public relations and fundraising role research, it is possible that Kelly's (1998a) adaptation of the four roles is not exhaustive of the career experiences of minority fundraisers. Although her examination focused on public ...
... public relations and fundraising role research, it is possible that Kelly's (1998a) adaptation of the four roles is not exhaustive of the career experiences of minority fundraisers. Although her examination focused on public ...
Stranica 2006
... Public relations expertise and organizational effectiveness: A study of U.S. hospitals. Journal of Public Relations Research, 11 (2), 143–165. Grunig, L. A., Grunig, J. E., & Dozier, D. M. (2002). Excellent public relations and ...
... Public relations expertise and organizational effectiveness: A study of U.S. hospitals. Journal of Public Relations Research, 11 (2), 143–165. Grunig, L. A., Grunig, J. E., & Dozier, D. M. (2002). Excellent public relations and ...
Sadržaj
| 1989 | |
Examining the Extent of Fundraising Encroachment | |
Alumni Commitment OrganizationPublic Relationships and Ethics | |
Attitudes and Giving Responses after Susan G Komen | |
Exploring Gender and Inclusion | |
Grassroots Strategies for Public | |
Congressional | |
Framing by Energy Activist Groups and Frame Salience | |
The Influence of Message Source and Cultivation Strategies in a Nonprofit | |
An Historical Perspective on Activism | |
A Comparative Analysis of the U K and U | |
Perceptions Resources and Effective Twitter Practices | |
An Examination of Organizational Message | |
Developing Brand Personality | |
A Case Study in Relationship | |
Recommended Best Practices | |
A Test of the CrisisAdaptive Public | |
Creating Social Change through Technological Innovation | |
Afterword by Richard D Waters | |
Ostala izdanja - Prikaži sve
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Ograničeni pregled - 2014 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2017 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2014 |
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