Public Relations in the Nonprofit Sector: Theory and PracticeRichard D. Waters Routledge, 5. pro 2014. - Broj stranica: 366 Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support. |
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Stranica 1992
... framework for describing an individual's daily tasks in the fundraising setting. As conceptualized by scholars, role theory focuses on “the recurring actions of an individual, appropriately interrelated with the repetitive activities of.
... framework for describing an individual's daily tasks in the fundraising setting. As conceptualized by scholars, role theory focuses on “the recurring actions of an individual, appropriately interrelated with the repetitive activities of.
Stranica 1993
... activities of others so as to yield a predictable outcome” (Katz & Kahn, 1978, p. 189). Practitioners might perceive a set of role expectations, but modify the expected behavior based on their skills and training. Roles may also be ...
... activities of others so as to yield a predictable outcome” (Katz & Kahn, 1978, p. 189). Practitioners might perceive a set of role expectations, but modify the expected behavior based on their skills and training. Roles may also be ...
Stranica 2001
... activities in nonprofits, the current findings actually demonstrate that minority fundraisers enacted managerial roles more often than their Caucasian counterparts. Although this difference was not statistically significant and merely a ...
... activities in nonprofits, the current findings actually demonstrate that minority fundraisers enacted managerial roles more often than their Caucasian counterparts. Although this difference was not statistically significant and merely a ...
Stranica 2002
... activities (Wagner & Ryan, 2005). As discussed in the introduction, the three organizations—AFP, AHP, and CASE— have all begun diversity recruitment campaigns and programs. But, they are not maximizing the impact of their programs ...
... activities (Wagner & Ryan, 2005). As discussed in the introduction, the three organizations—AFP, AHP, and CASE— have all begun diversity recruitment campaigns and programs. But, they are not maximizing the impact of their programs ...
Stranica
... activities. Kauffman's study found that the archbishop failed to restore his image despite employing many different types of crisis response strategies. be As Marra (1998, p. 461) points out, churches, just like for-profit businesses ...
... activities. Kauffman's study found that the archbishop failed to restore his image despite employing many different types of crisis response strategies. be As Marra (1998, p. 461) points out, churches, just like for-profit businesses ...
Sadržaj
| 1989 | |
Examining the Extent of Fundraising Encroachment | |
Alumni Commitment OrganizationPublic Relationships and Ethics | |
Attitudes and Giving Responses after Susan G Komen | |
Exploring Gender and Inclusion | |
Grassroots Strategies for Public | |
Congressional | |
Framing by Energy Activist Groups and Frame Salience | |
The Influence of Message Source and Cultivation Strategies in a Nonprofit | |
An Historical Perspective on Activism | |
A Comparative Analysis of the U K and U | |
Perceptions Resources and Effective Twitter Practices | |
An Examination of Organizational Message | |
Developing Brand Personality | |
A Case Study in Relationship | |
Recommended Best Practices | |
A Test of the CrisisAdaptive Public | |
Creating Social Change through Technological Innovation | |
Afterword by Richard D Waters | |
Ostala izdanja - Prikaži sve
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Ograničeni pregled - 2014 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2017 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2014 |
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