Public Relations in the Nonprofit Sector: Theory and PracticeRichard D. Waters Routledge, 5. pro 2014. - Broj stranica: 366 Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support. |
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Stranica 1979
... Behavior . 7-1 Model Tested to Determine the Impact of Inclusion on Relationship Outcomes for Volunteers . 11-1 The Crisis - Adaptive Public Information Model . 11-2 Revised Crisis - Adaptive Public Information Model . 19-1 Screenshot ...
... Behavior . 7-1 Model Tested to Determine the Impact of Inclusion on Relationship Outcomes for Volunteers . 11-1 The Crisis - Adaptive Public Information Model . 11-2 Revised Crisis - Adaptive Public Information Model . 19-1 Screenshot ...
Stranica 1980
... Behavior Variables . 6-2 Fully Mediated Model of Theory of Planned Behavior Variables . 7-1 One - Way ANOVA on Relationship Evaluation between Male and Female Volunteers . 7-2 Discriminant Analysis of Overall Relationship with Nonprofit ...
... Behavior Variables . 6-2 Fully Mediated Model of Theory of Planned Behavior Variables . 7-1 One - Way ANOVA on Relationship Evaluation between Male and Female Volunteers . 7-2 Discriminant Analysis of Overall Relationship with Nonprofit ...
Stranica 1986
... behavioral strategies to keep male and female volunteers coming back to the organization, which helps reduce the workload of full-time and part-time employees. Although the early foundations of public relations theory were built by ...
... behavioral strategies to keep male and female volunteers coming back to the organization, which helps reduce the workload of full-time and part-time employees. Although the early foundations of public relations theory were built by ...
Stranica 1993
... behavior based on their skills and training. Roles may also be influenced by an individual's level of autonomy, organizational expectations, or emerging standards of the profession. Public Relations Roles. Role theory has provided ...
... behavior based on their skills and training. Roles may also be influenced by an individual's level of autonomy, organizational expectations, or emerging standards of the profession. Public Relations Roles. Role theory has provided ...
Stranica 1996
... behavior patterns of fundraisers as they go about their work for different types of charitable organizations. Wagner (2002) attested to the validity of these four roles, but called for “more research to verify and substantiate these ...
... behavior patterns of fundraisers as they go about their work for different types of charitable organizations. Wagner (2002) attested to the validity of these four roles, but called for “more research to verify and substantiate these ...
Sadržaj
| 1989 | |
Examining the Extent of Fundraising Encroachment | |
Alumni Commitment OrganizationPublic Relationships and Ethics | |
Attitudes and Giving Responses after Susan G Komen | |
Exploring Gender and Inclusion | |
Grassroots Strategies for Public | |
Congressional | |
Framing by Energy Activist Groups and Frame Salience | |
The Influence of Message Source and Cultivation Strategies in a Nonprofit | |
An Historical Perspective on Activism | |
A Comparative Analysis of the U K and U | |
Perceptions Resources and Effective Twitter Practices | |
An Examination of Organizational Message | |
Developing Brand Personality | |
A Case Study in Relationship | |
Recommended Best Practices | |
A Test of the CrisisAdaptive Public | |
Creating Social Change through Technological Innovation | |
Afterword by Richard D Waters | |
Ostala izdanja - Prikaži sve
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Ograničeni pregled - 2014 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2017 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2014 |
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