Public Relations in the Nonprofit Sector: Theory and PracticeRichard D. Waters Routledge, 5. pro 2014. - Broj stranica: 366 Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support. |
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Rezultati 1 - 5 od 30.
... Board Members . 3-2 Most Important Capacities of Nonprofit Board Members . 4-1 Comparison of the 17 Universities Where Public Relations and Fundraising Were in the Same Department . 4-2 Frequency of Structural Fundraising Encroachment ...
... board of directors sign off on audited financials and having a formal conflict- of-interest policy, represents the pro-active actions described by public relations excellence theory that help an organization remain vital in community ...
... board members who bring skill sets with them, including public relations, that complement an organization's existing talent rather than overlapping them. Jennifer Vardeman-Winter (in chapter 8) and by Brigitta Brunner and Giovanna ...
... boards become vital to nonprofit organizations not just for the oversight and accountability they enforce, but because each board member brings various professional capacities they can contribute to the organization. In so doing, board ...
... board members provide organizations are those that could be considered public relations skills, perspective, and abilities. For example, a board that provides better governance and talent can enhance an organization's reputation with ...
Sadržaj
1989 | |
Examining the Extent of Fundraising Encroachment | |
Alumni Commitment OrganizationPublic Relationships and Ethics | |
Attitudes and Giving Responses after Susan G Komen | |
Exploring Gender and Inclusion | |
Grassroots Strategies for Public | |
Congressional | |
Framing by Energy Activist Groups and Frame Salience | |
The Influence of Message Source and Cultivation Strategies in a Nonprofit | |
An Historical Perspective on Activism | |
A Comparative Analysis of the U K and U | |
Perceptions Resources and Effective Twitter Practices | |
An Examination of Organizational Message | |
Developing Brand Personality | |
A Case Study in Relationship | |
Recommended Best Practices | |
A Test of the CrisisAdaptive Public | |
Creating Social Change through Technological Innovation | |
Afterword by Richard D Waters | |
Ostala izdanja - Prikaži sve
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Ograničeni pregled - 2014 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2017 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2014 |