Public Relations in the Nonprofit Sector: Theory and PracticeRichard D. Waters Routledge, 5. pro 2014. - Broj stranica: 366 Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support. |
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... crisis management, communicating to strengthen engagement online and offl ine, and recruiting and retaining ... Communication and serves on seven editorial review boards. Routledge Research in Public Relations 1 Classical Rhetoric ...
... Communication in a Permanent State of Crisis Patrick Rössler 5 Public Relations and Religion in American History Evangelism, Temperance, and Business Margot Opdycke Lamme 6 Public Relations in the Nonprofit Sector Theory and Practice ...
... Crisis Management Plans Hilary Fussell Sisco, Randi Plake, and Erik L. Collins 3 PR Capacity on Nonprofit Boards ... Communication: Grassroots Strategies for Public Relations Practitioners Working with Underserved Communities ...
... communication theory to the nonprofit organization - donor relationship . Nonprofit & Voluntary Sector Quarterly , 40 ( 3 ) , 458-475 . doi : 10.1177 / 0899764009354322 Waters , R. D. , Kelly , K. S. , & Walker , M. L. ( 2012 ) ...
... crisis management has become a focus of both public relations academics and professionals. Academic research has yielded a rich trove of scholarly literature regarding crisis communication management. Not surprisingly, public relations ...
Sadržaj
1989 | |
Examining the Extent of Fundraising Encroachment | |
Alumni Commitment OrganizationPublic Relationships and Ethics | |
Attitudes and Giving Responses after Susan G Komen | |
Exploring Gender and Inclusion | |
Grassroots Strategies for Public | |
Congressional | |
Framing by Energy Activist Groups and Frame Salience | |
The Influence of Message Source and Cultivation Strategies in a Nonprofit | |
An Historical Perspective on Activism | |
A Comparative Analysis of the U K and U | |
Perceptions Resources and Effective Twitter Practices | |
An Examination of Organizational Message | |
Developing Brand Personality | |
A Case Study in Relationship | |
Recommended Best Practices | |
A Test of the CrisisAdaptive Public | |
Creating Social Change through Technological Innovation | |
Afterword by Richard D Waters | |
Ostala izdanja - Prikaži sve
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Ograničeni pregled - 2014 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2017 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2014 |