Public Relations in the Nonprofit Sector: Theory and PracticeRichard D. Waters Routledge, 5. pro 2014. - Broj stranica: 366 Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support. |
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... cultural entertainment, employment and training, low income housing, religious guidance, and emergency aid, just to name a few services. They also perform a crucial advocacy role by identifying unaddressed problems and bringing them to ...
... culturally supportive environment and work to ensure that diversity issues are at the forefront of the organization's thinking. While both of these strategies are effective, they, too, fail to capitalize on interpersonal relationships ...
... cultural interpreter role (Yamashita, 1992; Ferreria, 1993; Mallette, 1995), which primarily counsels the organization on cultural issues relevant to particular communities with which the practitioners are affiliated. These studies ...
... cultural interpreters ? Unpublished master's thesis , University of Maryland , College Park . McKay , P. F. , & Avery , D. R. ( 2005 ) . Warning ! Diversity recruitment could backfire . Journal of Management Inquiry , 14 ( 4 ) , 330–336 ...
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Sadržaj
1989 | |
Examining the Extent of Fundraising Encroachment | |
Alumni Commitment OrganizationPublic Relationships and Ethics | |
Attitudes and Giving Responses after Susan G Komen | |
Exploring Gender and Inclusion | |
Grassroots Strategies for Public | |
Congressional | |
Framing by Energy Activist Groups and Frame Salience | |
The Influence of Message Source and Cultivation Strategies in a Nonprofit | |
An Historical Perspective on Activism | |
A Comparative Analysis of the U K and U | |
Perceptions Resources and Effective Twitter Practices | |
An Examination of Organizational Message | |
Developing Brand Personality | |
A Case Study in Relationship | |
Recommended Best Practices | |
A Test of the CrisisAdaptive Public | |
Creating Social Change through Technological Innovation | |
Afterword by Richard D Waters | |
Ostala izdanja - Prikaži sve
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Ograničeni pregled - 2014 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2017 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2014 |