Public Relations in the Nonprofit Sector: Theory and PracticeRichard D. Waters Routledge, 5. pro 2014. - Broj stranica: 366 Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support. |
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... Disaster Public Affairs Training: A Test of the Crisis-Adaptive Public Information Model J. Suzanne Horsley Part III Public Awareness and Advocacy 12 Legitimation Strategies in Radical Activist Issues Management: Congressional Testimony ...
... disasters (September 11, 2001, terrorist attacks, the 2004 Southeastern Asian tsunami, Hurricane Katrina in 2005, and the 2010 Haitian earthquake). Ultimately, as Natalie Tindall, Richard Waters, and Kathleen Kelly discuss.
... disasters like hurricanes, tornados and earthquakes, houses of worship were once considered safe havens from the human strife and tumult of the everyday world (Bayer, 1998). Today, however, the news is filled with reports of robberies ...
... disaster. As the plan of one Northeastern church noted, “[b]ecause God is our ultimate help, in the event of a crisis it is appropriate to take time to offer a prayer to God, asking for guidance and care for those affected by the crisis ...
... disasters, legal issues, financial concerns, bomb threats, chemical spills, incidents of civil unrest, and hostile intruders. None of the plans, however, contained suggestions for crisis response procedures addressed to external publics ...
Sadržaj
1989 | |
Examining the Extent of Fundraising Encroachment | |
Alumni Commitment OrganizationPublic Relationships and Ethics | |
Attitudes and Giving Responses after Susan G Komen | |
Exploring Gender and Inclusion | |
Grassroots Strategies for Public | |
Congressional | |
Framing by Energy Activist Groups and Frame Salience | |
The Influence of Message Source and Cultivation Strategies in a Nonprofit | |
An Historical Perspective on Activism | |
A Comparative Analysis of the U K and U | |
Perceptions Resources and Effective Twitter Practices | |
An Examination of Organizational Message | |
Developing Brand Personality | |
A Case Study in Relationship | |
Recommended Best Practices | |
A Test of the CrisisAdaptive Public | |
Creating Social Change through Technological Innovation | |
Afterword by Richard D Waters | |
Ostala izdanja - Prikaži sve
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Ograničeni pregled - 2014 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2017 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2014 |