Public Relations in the Nonprofit Sector: Theory and PracticeRichard D. Waters Routledge, 5. pro 2014. - Broj stranica: 366 Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support. |
Iz unutrašnjosti knjige
Rezultati 1 - 5 od 41.
Stranica 1971
... donor support. Richard D. Waters is an associate professor in the University of San Francisco's School of Management. Author of more than 75 peer previewed articles and book chapters, he is the associate editor of Case Studies in ...
... donor support. Richard D. Waters is an associate professor in the University of San Francisco's School of Management. Author of more than 75 peer previewed articles and book chapters, he is the associate editor of Case Studies in ...
Stranica 1983
... donors. As the relationship management paradigm, as discussed by Shannon Bowen and Diana Sisson in chapter 5 ... donor engagement and future donations to worthy causes (Hall, 2002; O'Neil, 2007). Likewise, in chapter 10 Giselle ...
... donors. As the relationship management paradigm, as discussed by Shannon Bowen and Diana Sisson in chapter 5 ... donor engagement and future donations to worthy causes (Hall, 2002; O'Neil, 2007). Likewise, in chapter 10 Giselle ...
Stranica 1984
... donors want to see their contributions used to deliver services (Jaskyte, 2011). The cost associated with staying on top of current technologies has helped create a significant digital divide within the sector. One of the foundation ...
... donors want to see their contributions used to deliver services (Jaskyte, 2011). The cost associated with staying on top of current technologies has helped create a significant digital divide within the sector. One of the foundation ...
Stranica 1988
... donor support . Public Relations Review , 33 , 99-102 . Salamon , L. M. ( 2012 ) . The state of nonprofit America . Washington , DC : Brookings Institution Press . Salamon , L. M. , Sokolowski , S. W. , & Geller , S. L. ( 2012 ) ...
... donor support . Public Relations Review , 33 , 99-102 . Salamon , L. M. ( 2012 ) . The state of nonprofit America . Washington , DC : Brookings Institution Press . Salamon , L. M. , Sokolowski , S. W. , & Geller , S. L. ( 2012 ) ...
Stranica 1994
... donors are regarded as thoughtful participants in the organization's life and work ” ( Fogal , 1994 , p . 371 ) . Organizations in this stage seek fundraisers with skills in building and maintaining relationships . Importantly , Fogal ...
... donors are regarded as thoughtful participants in the organization's life and work ” ( Fogal , 1994 , p . 371 ) . Organizations in this stage seek fundraisers with skills in building and maintaining relationships . Importantly , Fogal ...
Sadržaj
| 1989 | |
Examining the Extent of Fundraising Encroachment | |
Alumni Commitment OrganizationPublic Relationships and Ethics | |
Attitudes and Giving Responses after Susan G Komen | |
Exploring Gender and Inclusion | |
Grassroots Strategies for Public | |
Congressional | |
Framing by Energy Activist Groups and Frame Salience | |
The Influence of Message Source and Cultivation Strategies in a Nonprofit | |
An Historical Perspective on Activism | |
A Comparative Analysis of the U K and U | |
Perceptions Resources and Effective Twitter Practices | |
An Examination of Organizational Message | |
Developing Brand Personality | |
A Case Study in Relationship | |
Recommended Best Practices | |
A Test of the CrisisAdaptive Public | |
Creating Social Change through Technological Innovation | |
Afterword by Richard D Waters | |
Ostala izdanja - Prikaži sve
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Ograničeni pregled - 2014 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2017 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2014 |
Uobičajeni izrazi i fraze
activist groups activities alumni analysis APAT Association behavior board members Bortree brand community broadcasting Cape Wind children's CHWs civic professionalism colleges and universities Compassion International Coombs crisis communication crisis management plans cultivation strategies cultural deontology disaster donations donors engagement ethical Facebook female focused foundation leader frames funding fundraising encroachment gardening campaigns gender Grunig impact included indicated interaction issue managers Journal of Public Kelly Komen legitimacy liberal arts Limits campaign messages minority fundraisers Nantucket Sound networking nonprofit boards nonprofit organizations nonprofit sector Ofcom organization-public relationships organization’s organizational participants Pinterest Planned Parenthood practices programs public affairs public relations practitioners Public Relations Research Public Relations Review Red Cross relations and fundraising relationship management research question response Retrieved role sample social media specific staff stakeholders structural encroachment teen volunteers theory tweets Twitter two-way University of South users Victory Garden websites