Public Relations in the Nonprofit Sector: Theory and PracticeRichard D. Waters Routledge, 5. pro 2014. - Broj stranica: 366 Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support. |
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... Female Volunteers . 7-2 Discriminant Analysis of Overall Relationship with Nonprofit Organization . 7-3 One - Way ANOVA on Feelings of Inclusion between Male and Female Volunteers . 7-4 Path Analysis of Levels of Inclusion on the ...
... female volunteers coming back to the organization, which helps reduce the workload of full-time and part-time employees. Although the early foundations of public relations theory were built by studying corporate communication practices ...
... female (63%) participants, and six did not report gender. The average age of the fundraisers was 46; ages ranged from 23 to 80. The vast majority of the respondents (85.7%) was Caucasian; Hispanics (5.1%) were the largest minority group ...
... female African American practitioners ' roles . Journal of Public Relations Research , 16 , 269– 299 . Royce , A. P. , & Rodriguez , R. ( 1999 ) . From personal charity to organized giving : Hispanic institutions and values of ...
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Sadržaj
1989 | |
Examining the Extent of Fundraising Encroachment | |
Alumni Commitment OrganizationPublic Relationships and Ethics | |
Attitudes and Giving Responses after Susan G Komen | |
Exploring Gender and Inclusion | |
Grassroots Strategies for Public | |
Congressional | |
Framing by Energy Activist Groups and Frame Salience | |
The Influence of Message Source and Cultivation Strategies in a Nonprofit | |
An Historical Perspective on Activism | |
A Comparative Analysis of the U K and U | |
Perceptions Resources and Effective Twitter Practices | |
An Examination of Organizational Message | |
Developing Brand Personality | |
A Case Study in Relationship | |
Recommended Best Practices | |
A Test of the CrisisAdaptive Public | |
Creating Social Change through Technological Innovation | |
Afterword by Richard D Waters | |
Ostala izdanja - Prikaži sve
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Ograničeni pregled - 2014 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2017 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2014 |