Public Relations in the Nonprofit Sector: Theory and PracticeRichard D. Waters Routledge, 5. pro 2014. - Broj stranica: 366 Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support. |
Iz unutrašnjosti knjige
Rezultati 1 - 5 od 68.
... Fund raising . 3. Nonprofit organizations- Management . I. Waters , Richard D. , 1976– HD62.6.P83 2015 659.2'88 - dc23 2014045190 ISBN : 978-1-138-79508-2 ( hbk ) ISBN : 978-1-315-75868-8 ( ebk ) DOI : 10.4324 / 9781315758688 Typeset in ...
... Funding Emily S. Kinsky, R. Nicholas Gerlich, Kristina Drumheller, and Marc Sollosy Part II Stakeholder Relations 7 New Dimensions in Relationship Management: Exploring Gender and Inclusion in the Nonprofit Organization–Volunteer ...
... funding from the Clinton, Bush, and Obama presidencies, the nonprofit sector as a whole is still uncertain about the role government funding will play in its future. The uncertainty persists in part because government support of the ...
... funding during times of crisis, as outlined by Emily Kinsky, Nicholas Gerlich, Kristina Drumheller, and Marc Sollosy in chapter 6. The. Effectiveness. Challenge. In addition to worries concerning funding, nonprofits are also facing growing ...
... funds to pay for ever-changing technologies when donors want to see their contributions used to deliver services (Jaskyte, 2011). The cost associated with staying on top of current technologies has helped create a significant digital ...
Sadržaj
1989 | |
Examining the Extent of Fundraising Encroachment | |
Alumni Commitment OrganizationPublic Relationships and Ethics | |
Attitudes and Giving Responses after Susan G Komen | |
Exploring Gender and Inclusion | |
Grassroots Strategies for Public | |
Congressional | |
Framing by Energy Activist Groups and Frame Salience | |
The Influence of Message Source and Cultivation Strategies in a Nonprofit | |
An Historical Perspective on Activism | |
A Comparative Analysis of the U K and U | |
Perceptions Resources and Effective Twitter Practices | |
An Examination of Organizational Message | |
Developing Brand Personality | |
A Case Study in Relationship | |
Recommended Best Practices | |
A Test of the CrisisAdaptive Public | |
Creating Social Change through Technological Innovation | |
Afterword by Richard D Waters | |
Ostala izdanja - Prikaži sve
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Ograničeni pregled - 2014 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2017 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2014 |