Public Relations in the Nonprofit Sector: Theory and PracticeRichard D. Waters Routledge, 5. pro 2014. - Broj stranica: 366 Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support. |
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... indicate how well each of the 24 items described the work that they do as fundraising practitioners. They were instructed to use the scale to choose a number from zero (does not describe) to as high as they wanted to go. They were told ...
... for each participant, a repeated measures ANOVA was conducted. Mauchly's test of sphericity indicated that the assumption of homogeneity of variance was violated for Table 1-1 Means and Standard Deviations for Four Fundraising Roles.
... indicated a significant difference between observations (F (1.70, 62.99) = 28.87, p < .001) for each individual. Providing support for the fundraising associations' claims that minorities can advance their career and thrive in ...
... indicated that they neither had an organizational crisis management plan nor knew of any other churches that did. Of those few that did have such crisis management plans, most were unwilling to share them for proprietary reasons ...
... indicate that nonprofit organizations who are highly concerned with identifying and communicating with specified stakeholders would more likely consider public relations knowledge and experience an important capacity for board members ...
Sadržaj
1989 | |
Examining the Extent of Fundraising Encroachment | |
Alumni Commitment OrganizationPublic Relationships and Ethics | |
Attitudes and Giving Responses after Susan G Komen | |
Exploring Gender and Inclusion | |
Grassroots Strategies for Public | |
Congressional | |
Framing by Energy Activist Groups and Frame Salience | |
The Influence of Message Source and Cultivation Strategies in a Nonprofit | |
An Historical Perspective on Activism | |
A Comparative Analysis of the U K and U | |
Perceptions Resources and Effective Twitter Practices | |
An Examination of Organizational Message | |
Developing Brand Personality | |
A Case Study in Relationship | |
Recommended Best Practices | |
A Test of the CrisisAdaptive Public | |
Creating Social Change through Technological Innovation | |
Afterword by Richard D Waters | |
Ostala izdanja - Prikaži sve
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Ograničeni pregled - 2014 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2017 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2014 |