Public Relations in the Nonprofit Sector: Theory and PracticeRichard D. Waters Routledge, 5. pro 2014. - Broj stranica: 366 Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support. |
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Stranica 1983
... interactions with a nonprofit organization by individuals. Research by public relations scholars has shown that the relationship approach can result in continued donor engagement and future donations to worthy causes (Hall, 2002; O'Neil ...
... interactions with a nonprofit organization by individuals. Research by public relations scholars has shown that the relationship approach can result in continued donor engagement and future donations to worthy causes (Hall, 2002; O'Neil ...
Stranica 2003
... interaction with its workshops and virtual discussion series, yet recruitment and retention specialists question the effectiveness of this strategy (McKay & Avery, 2005). As Wagner and Ryan (2005) pointed out, the associations have not ...
... interaction with its workshops and virtual discussion series, yet recruitment and retention specialists question the effectiveness of this strategy (McKay & Avery, 2005). As Wagner and Ryan (2005) pointed out, the associations have not ...
Stranica
... interact with the media and on how well the organizations have communicated their positions to their other stakeholders. Although a number of scholars have investigated the kinds of crises churches have encountered (Tyler-Satterfield ...
... interact with the media and on how well the organizations have communicated their positions to their other stakeholders. Although a number of scholars have investigated the kinds of crises churches have encountered (Tyler-Satterfield ...
Stranica
... interaction is easy, research (Sturgill, 2004) has found that religious organizations are not using their websites to interact with the public or its members. As Smith (2007) found, “very little dialogue is being initiated between ...
... interaction is easy, research (Sturgill, 2004) has found that religious organizations are not using their websites to interact with the public or its members. As Smith (2007) found, “very little dialogue is being initiated between ...
Stranica
... interaction , and resolution of disputes ( Green & Griesinger , 1996 ) . Cornforth ( 2001 ) identified five outputs or functions of boards , one of which is " external relations and accountability . " Among the specific roles within ...
... interaction , and resolution of disputes ( Green & Griesinger , 1996 ) . Cornforth ( 2001 ) identified five outputs or functions of boards , one of which is " external relations and accountability . " Among the specific roles within ...
Sadržaj
| 1989 | |
Examining the Extent of Fundraising Encroachment | |
Alumni Commitment OrganizationPublic Relationships and Ethics | |
Attitudes and Giving Responses after Susan G Komen | |
Exploring Gender and Inclusion | |
Grassroots Strategies for Public | |
Congressional | |
Framing by Energy Activist Groups and Frame Salience | |
The Influence of Message Source and Cultivation Strategies in a Nonprofit | |
An Historical Perspective on Activism | |
A Comparative Analysis of the U K and U | |
Perceptions Resources and Effective Twitter Practices | |
An Examination of Organizational Message | |
Developing Brand Personality | |
A Case Study in Relationship | |
Recommended Best Practices | |
A Test of the CrisisAdaptive Public | |
Creating Social Change through Technological Innovation | |
Afterword by Richard D Waters | |
Ostala izdanja - Prikaži sve
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Ograničeni pregled - 2014 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2017 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2014 |
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