Public Relations in the Nonprofit Sector: Theory and PracticeRichard D. Waters Routledge, 5. pro 2014. - Broj stranica: 366 Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support. |
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Rezultati 1 - 5 od 47.
... Issues Management: Congressional Testimony of the AIDS Coalition to Unleash Power (ACT UP) Erich J. Sommerfeldt and Sifan Xu 13 The Cape Wind Debate: Framing by Energy Activist Groups and Frame Salience for Active Online Audiences Ben ...
... issue and specific nonprofit organizations. These discussions also expand the discussion of social media to focus on ... directors of nonprofits not only provide the overall vision and leadership for the organization, but they must ...
... management issue is still a concern for nonprofit leaders. Because nonprofit employees are often required to wear multiple hats inside their organizations, the workload has become demanding, leading to considerable turnover and burnout ...
... issues and donors. 9.66 (4.26) 9.16 (3.78) I edit fundraising materials written by 9.03 (4.41) 8.94 (4.28) others. I ... management of donor reactions to 10.32 (3.47) 10.45 (4.24) policies. I create opportunities for management to ...
... management realize their value in helping achieve organizational goals. However, these findings must be interpreted ... issues of recruitment and retention of diverse practitioners has been addressed, most of the research primarily ...
Sadržaj
1989 | |
Examining the Extent of Fundraising Encroachment | |
Alumni Commitment OrganizationPublic Relationships and Ethics | |
Attitudes and Giving Responses after Susan G Komen | |
Exploring Gender and Inclusion | |
Grassroots Strategies for Public | |
Congressional | |
Framing by Energy Activist Groups and Frame Salience | |
The Influence of Message Source and Cultivation Strategies in a Nonprofit | |
An Historical Perspective on Activism | |
A Comparative Analysis of the U K and U | |
Perceptions Resources and Effective Twitter Practices | |
An Examination of Organizational Message | |
Developing Brand Personality | |
A Case Study in Relationship | |
Recommended Best Practices | |
A Test of the CrisisAdaptive Public | |
Creating Social Change through Technological Innovation | |
Afterword by Richard D Waters | |
Ostala izdanja - Prikaži sve
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Ograničeni pregled - 2014 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2017 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2014 |