Public Relations in the Nonprofit Sector: Theory and PracticeRichard D. Waters Routledge, 5. pro 2014. - Broj stranica: 366 Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support. |
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Stranica 1977
... Message Source and Cultivation Strategies in a Nonprofit Public Relations Context Liz Gardner, Trent Seltzer, Andrea L. Phillips, and Rachel E. Page 15 Public Relations for the Next Generation: An Historical Perspective on Activism on ...
... Message Source and Cultivation Strategies in a Nonprofit Public Relations Context Liz Gardner, Trent Seltzer, Andrea L. Phillips, and Rachel E. Page 15 Public Relations for the Next Generation: An Historical Perspective on Activism on ...
Stranica 1984
... message efficacy is influenced by different sources, and nonprofit communicators should consider these lessons when planning how to demonstrate their effectiveness. The. Technology. Challenge. Rapid changes in available technology have ...
... message efficacy is influenced by different sources, and nonprofit communicators should consider these lessons when planning how to demonstrate their effectiveness. The. Technology. Challenge. Rapid changes in available technology have ...
Stranica
... messages on two audiences: the local congregation and the mass media. His research suggests that the use of similar messages for both audiences can lead to confusion and mistrust of religious organizations. Furthermore, engaging in ...
... messages on two audiences: the local congregation and the mass media. His research suggests that the use of similar messages for both audiences can lead to confusion and mistrust of religious organizations. Furthermore, engaging in ...
Stranica
... messages or exercises to test the plan were included. For the crisis response phase, the researcher looked for suggestions for initial crisis response and whether plans contained any indication of step-by-step procedures for dealing ...
... messages or exercises to test the plan were included. For the crisis response phase, the researcher looked for suggestions for initial crisis response and whether plans contained any indication of step-by-step procedures for dealing ...
Stranica
... messages into the system then tell the mass notification system who should receive which messages and which channel or channels to use for the delivery” (p. 3). None of the churches included such a mass notification system in their ...
... messages into the system then tell the mass notification system who should receive which messages and which channel or channels to use for the delivery” (p. 3). None of the churches included such a mass notification system in their ...
Sadržaj
| 1989 | |
Examining the Extent of Fundraising Encroachment | |
Alumni Commitment OrganizationPublic Relationships and Ethics | |
Attitudes and Giving Responses after Susan G Komen | |
Exploring Gender and Inclusion | |
Grassroots Strategies for Public | |
Congressional | |
Framing by Energy Activist Groups and Frame Salience | |
The Influence of Message Source and Cultivation Strategies in a Nonprofit | |
An Historical Perspective on Activism | |
A Comparative Analysis of the U K and U | |
Perceptions Resources and Effective Twitter Practices | |
An Examination of Organizational Message | |
Developing Brand Personality | |
A Case Study in Relationship | |
Recommended Best Practices | |
A Test of the CrisisAdaptive Public | |
Creating Social Change through Technological Innovation | |
Afterword by Richard D Waters | |
Ostala izdanja - Prikaži sve
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Ograničeni pregled - 2014 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2017 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2014 |
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