Public Relations in the Nonprofit Sector: Theory and PracticeRichard D. Waters Routledge, 5. pro 2014. - Broj stranica: 366 Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support. |
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Stranica 1981
Theory and Practice Richard D. Waters. Foreword. Richard. D. Waters. Nonprofit organizations are some of the least ... nonprofit organizations. Despite the important contributions they make, nonprofit organizations increasingly find.
Theory and Practice Richard D. Waters. Foreword. Richard. D. Waters. Nonprofit organizations are some of the least ... nonprofit organizations. Despite the important contributions they make, nonprofit organizations increasingly find.
Stranica 1982
... organization and the publics on whom its success or failure depends” (p. 6). This hallmark definition of public relations can help the sector, individual nonprofit organizations, and nonprofit employees and volunteers respond to fiscal ...
... organization and the publics on whom its success or failure depends” (p. 6). This hallmark definition of public relations can help the sector, individual nonprofit organizations, and nonprofit employees and volunteers respond to fiscal ...
Stranica 1983
... nonprofit organizations can focus on the relational outcomes of trust, satisfaction, commitment, and balanced power to bring continued interactions with a nonprofit organization by individuals. Research by public relations scholars has ...
... nonprofit organizations can focus on the relational outcomes of trust, satisfaction, commitment, and balanced power to bring continued interactions with a nonprofit organization by individuals. Research by public relations scholars has ...
Stranica 1984
... nonprofit sector leaders saw that elements of the law were applicable to nonprofit organizations as well. The voluntary adoption of policies, such as having the executive director and president of the board of directors sign off on ...
... nonprofit sector leaders saw that elements of the law were applicable to nonprofit organizations as well. The voluntary adoption of policies, such as having the executive director and president of the board of directors sign off on ...
Stranica 1985
... nonprofit organizations must have someone who understands the technology. Nah and Saxton (2013) note that most nonprofit organizations fail to maximize their social media presence by using the platforms as broadcast channels rather than ...
... nonprofit organizations must have someone who understands the technology. Nah and Saxton (2013) note that most nonprofit organizations fail to maximize their social media presence by using the platforms as broadcast channels rather than ...
Sadržaj
| 1989 | |
Examining the Extent of Fundraising Encroachment | |
Alumni Commitment OrganizationPublic Relationships and Ethics | |
Attitudes and Giving Responses after Susan G Komen | |
Exploring Gender and Inclusion | |
Grassroots Strategies for Public | |
Congressional | |
Framing by Energy Activist Groups and Frame Salience | |
The Influence of Message Source and Cultivation Strategies in a Nonprofit | |
An Historical Perspective on Activism | |
A Comparative Analysis of the U K and U | |
Perceptions Resources and Effective Twitter Practices | |
An Examination of Organizational Message | |
Developing Brand Personality | |
A Case Study in Relationship | |
Recommended Best Practices | |
A Test of the CrisisAdaptive Public | |
Creating Social Change through Technological Innovation | |
Afterword by Richard D Waters | |
Ostala izdanja - Prikaži sve
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Ograničeni pregled - 2014 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2017 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2014 |
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