Public Relations in the Nonprofit Sector: Theory and PracticeRichard D. Waters Routledge, 5. pro 2014. - Broj stranica: 366 Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support. |
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Stranica 1983
... organization. The more enlightened managerial roles use a network of individuals to build relationships with donors ... organizations can focus on the relational outcomes of trust, satisfaction, commitment, and balanced power to ...
... organization. The more enlightened managerial roles use a network of individuals to build relationships with donors ... organizations can focus on the relational outcomes of trust, satisfaction, commitment, and balanced power to ...
Stranica 1984
... organizations have taken actions to voluntarily adopt relevant portions of the Sarbanes–Oxley Act of 2002, which was signed into law by George W. Bush to overhaul the financial standards for for-profit accounting firms and public ...
... organizations have taken actions to voluntarily adopt relevant portions of the Sarbanes–Oxley Act of 2002, which was signed into law by George W. Bush to overhaul the financial standards for for-profit accounting firms and public ...
Stranica 1985
... organizations must have someone who understands the technology. Nah and Saxton (2013) note that most nonprofit organizations fail to maximize their social media presence by using the platforms as broadcast channels rather than as ...
... organizations must have someone who understands the technology. Nah and Saxton (2013) note that most nonprofit organizations fail to maximize their social media presence by using the platforms as broadcast channels rather than as ...
Stranica 1986
... organization's existing talent rather than overlapping them. Jennifer Vardeman-Winter (in chapter 8) and by Brigitta Brunner and Giovanna Summerfield (in chapter 9) discuss strategies nonprofit organization employees can use to become ...
... organization's existing talent rather than overlapping them. Jennifer Vardeman-Winter (in chapter 8) and by Brigitta Brunner and Giovanna Summerfield (in chapter 9) discuss strategies nonprofit organization employees can use to become ...
Stranica 1994
... organization's life and work ” ( Fogal , 1994 , p . 371 ) . Organizations in this stage seek fundraisers with skills in building and maintaining relationships . Importantly , Fogal argued that the three stages are not mutually exclusive ...
... organization's life and work ” ( Fogal , 1994 , p . 371 ) . Organizations in this stage seek fundraisers with skills in building and maintaining relationships . Importantly , Fogal argued that the three stages are not mutually exclusive ...
Sadržaj
| 1989 | |
Examining the Extent of Fundraising Encroachment | |
Alumni Commitment OrganizationPublic Relationships and Ethics | |
Attitudes and Giving Responses after Susan G Komen | |
Exploring Gender and Inclusion | |
Grassroots Strategies for Public | |
Congressional | |
Framing by Energy Activist Groups and Frame Salience | |
The Influence of Message Source and Cultivation Strategies in a Nonprofit | |
An Historical Perspective on Activism | |
A Comparative Analysis of the U K and U | |
Perceptions Resources and Effective Twitter Practices | |
An Examination of Organizational Message | |
Developing Brand Personality | |
A Case Study in Relationship | |
Recommended Best Practices | |
A Test of the CrisisAdaptive Public | |
Creating Social Change through Technological Innovation | |
Afterword by Richard D Waters | |
Ostala izdanja - Prikaži sve
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Ograničeni pregled - 2014 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2017 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2014 |
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