Public Relations in the Nonprofit Sector: Theory and PracticeRichard D. Waters Routledge, 5. pro 2014. - Broj stranica: 366 Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support. |
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Stranica 1981
... programs and services provided by nonprofits to local, regional, national, and international communities. The nonprofit sector encompasses a wide range of programs and services from multi-million dollar institutions to the far larger ...
... programs and services provided by nonprofits to local, regional, national, and international communities. The nonprofit sector encompasses a wide range of programs and services from multi-million dollar institutions to the far larger ...
Stranica 1984
... programs to meet the accountability demands of the public and demonstrate their effectiveness. In chapter 14, Liz Gardner, Trent Seltzer, Andrea Phillips, and Rachel Page reveal that message efficacy is influenced by different sources ...
... programs to meet the accountability demands of the public and demonstrate their effectiveness. In chapter 14, Liz Gardner, Trent Seltzer, Andrea Phillips, and Rachel Page reveal that message efficacy is influenced by different sources ...
Stranica 1994
... program but also in organizational decision making . Kelly ( 1998a ) hypothesized that every fundraiser plays all four roles to some extent , but enacts one predominantly . The predominant role is important as it represents the ...
... program but also in organizational decision making . Kelly ( 1998a ) hypothesized that every fundraiser plays all four roles to some extent , but enacts one predominantly . The predominant role is important as it represents the ...
Stranica 1995
... program services. Expert prescriber is the exact opposite of liaison (Kelly, 1998a). Fundraisers in this role act ... programs. Success is gauged not by the amount of money raised, but by the extent to which fundraising helped the ...
... program services. Expert prescriber is the exact opposite of liaison (Kelly, 1998a). Fundraisers in this role act ... programs. Success is gauged not by the amount of money raised, but by the extent to which fundraising helped the ...
Stranica 1996
... programs (Tindall & Waters, 2010). Regardless, little is known about the types of fundraising tasks minorities engage in on a daily basis when compared to Caucasian fund-raisers. To begin to fill that void, this study poses two research ...
... programs (Tindall & Waters, 2010). Regardless, little is known about the types of fundraising tasks minorities engage in on a daily basis when compared to Caucasian fund-raisers. To begin to fill that void, this study poses two research ...
Sadržaj
| 1989 | |
Examining the Extent of Fundraising Encroachment | |
Alumni Commitment OrganizationPublic Relationships and Ethics | |
Attitudes and Giving Responses after Susan G Komen | |
Exploring Gender and Inclusion | |
Grassroots Strategies for Public | |
Congressional | |
Framing by Energy Activist Groups and Frame Salience | |
The Influence of Message Source and Cultivation Strategies in a Nonprofit | |
An Historical Perspective on Activism | |
A Comparative Analysis of the U K and U | |
Perceptions Resources and Effective Twitter Practices | |
An Examination of Organizational Message | |
Developing Brand Personality | |
A Case Study in Relationship | |
Recommended Best Practices | |
A Test of the CrisisAdaptive Public | |
Creating Social Change through Technological Innovation | |
Afterword by Richard D Waters | |
Ostala izdanja - Prikaži sve
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Ograničeni pregled - 2014 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2017 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2014 |
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