Public Relations in the Nonprofit Sector: Theory and PracticeRichard D. Waters Routledge, 5. pro 2014. - Broj stranica: 366 Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support. |
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... Relationship Management: Exploring Gender and Inclusion in the Nonprofit Organization–Volunteer Relationship Denise Sevick Bortree 8 Navigation and Grounded Communication: Grassroots Strategies for Public Relations Practitioners Working ...
... Public Administration Review, 71 (1), 77–86. Johnson, M. A. (1997). Public relations and technology: Practitioner perspectives. Journal of Public Relations Research, 9, 213–236. Kalugyer, A. D. (2014, June 17). Giving USA: Americans ...
... relationship development strategies (Waters, 2010). In the United States, fundraising is carried out by full-time and part-time staff practitioners (Hager, Rooney, & Pollak, 2002), volunteers (Lysakowski, 2002), and outside parties ...
... practitioners. Despite awareness of a diversity problem, little was done to improve the situation throughout the 1990s. In 2005, the Association for Fundraising Professionals (AFP) sponsored a diversity summit in conjunction with its ...
... Practitioners might perceive a set of role expectations, but modify the expected behavior based on their skills and ... Public Relations Roles. Role theory has provided significant insights for how public relations is carried out ...
Sadržaj
1989 | |
Examining the Extent of Fundraising Encroachment | |
Alumni Commitment OrganizationPublic Relationships and Ethics | |
Attitudes and Giving Responses after Susan G Komen | |
Exploring Gender and Inclusion | |
Grassroots Strategies for Public | |
Congressional | |
Framing by Energy Activist Groups and Frame Salience | |
The Influence of Message Source and Cultivation Strategies in a Nonprofit | |
An Historical Perspective on Activism | |
A Comparative Analysis of the U K and U | |
Perceptions Resources and Effective Twitter Practices | |
An Examination of Organizational Message | |
Developing Brand Personality | |
A Case Study in Relationship | |
Recommended Best Practices | |
A Test of the CrisisAdaptive Public | |
Creating Social Change through Technological Innovation | |
Afterword by Richard D Waters | |
Ostala izdanja - Prikaži sve
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Ograničeni pregled - 2014 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2017 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2014 |