Public Relations in the Nonprofit Sector: Theory and PracticeRichard D. Waters Routledge, 5. pro 2014. - Broj stranica: 366 Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support. |
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... Responses after Susan G. Komen for the Cure Pulled Planned Parenthood Funding Emily S. Kinsky, R. Nicholas Gerlich, Kristina Drumheller, and Marc Sollosy Part II Stakeholder Relations 7 New Dimensions in Relationship Management ...
... response to the decade's disasters (September 11, 2001, terrorist attacks, the 2004 Southeastern Asian tsunami, Hurricane Katrina in 2005, and the 2010 Haitian earthquake). Ultimately, as Natalie Tindall, Richard Waters, and Kathleen ...
... response to these concerns, nonprofit organizations have undertaken elaborate efforts to produce and publish performance measures to demonstrate that they are worthwhile organizations. Watchdog groups, such as Charity Navigator and ...
... response rate of 48%. There were 101 male (35%) and 179 female (63%) participants, and six did not report gender. The average age of the fundraisers was 46; ages ranged from 23 to 80. The vast majority of the respondents (85.7%) was ...
... response to crises they may encounter . The research reported in this chapter is an initial step in the investigation of this question . Employing Coombs's ( 2007 ) three - phase approach to crisis management as a guideline , the ...
Sadržaj
1989 | |
Examining the Extent of Fundraising Encroachment | |
Alumni Commitment OrganizationPublic Relationships and Ethics | |
Attitudes and Giving Responses after Susan G Komen | |
Exploring Gender and Inclusion | |
Grassroots Strategies for Public | |
Congressional | |
Framing by Energy Activist Groups and Frame Salience | |
The Influence of Message Source and Cultivation Strategies in a Nonprofit | |
An Historical Perspective on Activism | |
A Comparative Analysis of the U K and U | |
Perceptions Resources and Effective Twitter Practices | |
An Examination of Organizational Message | |
Developing Brand Personality | |
A Case Study in Relationship | |
Recommended Best Practices | |
A Test of the CrisisAdaptive Public | |
Creating Social Change through Technological Innovation | |
Afterword by Richard D Waters | |
Ostala izdanja - Prikaži sve
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Ograničeni pregled - 2014 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2017 |
Public Relations in the Nonprofit Sector: Theory and Practice Richard D. Waters Pregled nije dostupan - 2014 |